Bluecore Transforms How Perry Ellis International Communicates With Customers; Is Honored as a “2019 Top Innovator” By Apparel Magazine
New York, New York | August 1, 2019
Retail Marketing Company Recognized for Transforming Global Retailer’s Customer Communications Infrastructure, Workflow and Approach in Competitive Direct-to-Consumer Landscape
Bluecore, the retail marketing technology company that more than 400 of the fastest-growing retailers rely on to launch highly personalized campaigns at scale, today announced that its work with Perry Ellis International has been honored by Apparel Magazine, in its coveted annual list of “2019 Top Innovators.”Perry Ellis International is the designer, distributor and licensor behind lifestyle apparel brands, including Original Penguin®, Cubavera® and Laundry by Shelli Segal®. Bluecore works with the company, across brands, to personalize individual customer communications at scale, drive product discovery, and increase retention and revenue.
Apparel’s Top Innovators is a list of the year’s most innovative apparel retailers, brands and manufacturers–and the strategic business partners that make them great. Among this year’s honorees are Lucky Brand, L.L. Bean and Abercrombie & Fitch Co, as well as technology companies including Oracle Netsuite, SDI Systems and SPS Commerce.
In 2014, Bluecore enhanced Perry Ellis International’s traditional email infrastructure with its machine learning-driven technology platform, which personalizes customer communications at the individual-level. With a streamlined digital marketing workflow, PEI is now able to deliver highly targeted product recommendations to shoppers based on their interactions with specific products, predicted affinities and shifts to relevant products in its catalog.
Upon enabling this technology, PEI launched its first highly successful dynamic discount affinity campaign, geared at driving customers with price sensitivities to discover products they were predicted to like when a discounted price was available. The campaign resulted in a 500% increase in email revenue, an open rate 102% higher than its traditional campaigns; a 308% increase in its click-to-open rate and 2.4 times higher ecommerce conversion rate. Following the success of this campaign, PEI scaled its email program though Bluecore and achieved double-digit percentage growth in overall email revenue in its first year alone.
Prior to Bluecore, PEI relied on channels such as Google and Facebook for acquisition, but didn’t have a dedicated means of nurturing shoppers post-conversion. As the cost of acquisition on these channels continues to increase, it is imperative that brands and retailers additionally prioritize retention efforts and increase revenue opportunities with existing customers. Bluecore now complements PEI’s customer acquisition investments with a retention- and loyalty-focused email marketing platform, designed to boost conversions of new and returning customers, and drive significant revenue without sacrificing resources.
“We’re entering a whole new era of online shopping; consumers want retailers to not only know what they want and when they want it, but also to be introduced to relevant products they never knew existed,” said Sherene Hilal, VP of Product Marketing & Business Operations, Bluecore. “Our work with Perry Ellis is a testament to the power data has to connect with consumers and provide them with individualized experiences in today’s quickly changing retail landscape.”
Bluecore’s patented technology automatically detects changes to customer, behavioral and product data. These elements help brands pick up predictive signals, such as price sensitivity, category affinity, buying cadence, shifts in inventory, and others. The technology then uses this information to match customers to their preferred products at the very moment they’re predicted to want them.
Apparel defines the 2019 Top Innovators as those who are “narrowing the gap between what they’re offering and what customers want by implementing technologies that streamline data across the supply chain, use AI to glean insights from that data and then apply that knowledge strategically across their business, from product design and development to marketing.”
Bluecore was also recently named the 2018 Google Cloud Technology Partner of the Year for Retail and as one of the “Leading 100 Technology Companies Driving Innovation in the Fashion and Retail Industry” by The Lead.
Bluecore is a retail marketing technology company that is reimagining the way retailers communicate with shoppers. The 2019 launch of Bluecore Communicate™ introduces retailers to a fundamentally different email solution that replaces manual processes with an intelligent, AI-driven workflow and the industry’s first fully performance-based pricing model. Retailers can now manage ESP, triggers and personalized batch from a single interface, enabling them to personalize 100% of their email campaigns for the first time ever. Bluecore Communicate™ doubles email revenue while reducing production time for more than 400 retailers including: Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.
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