Strategy 8 Tips for a Successful Email Marketing Platform Launch
It’s an exciting time to be an email marketer — especially in the retail world, where consumers’ ...
How-To How to Maximize the Power of Customer Reviews to Drive Revenue & Relevance
Would you rate free shipping is an important factor in consumers’ decisions about where to purchase online ...
How-To How to Apply Your Second Purchase Strategy to Big Ticket Items
The one-and-done buyer problem is a challenge that nearly every retailer faces. But retailers who can ...
Strategy Getting Buy-In for Your Personalization Initiatives
It seems everyone even remotely related to retail these days talks about personalization ad nauseum. But ...
Strategy Don’t Let One-Time Buyers Become Only-Time Buyers
Unlocking retail’s second purchase opportunity Increasing customer acquisition and strengthening ...
Strategy Stop Thinking About Email as a One-Off Engagement
Disparate, one-off emails don’t do your email marketing strategy (or your customers) any favors. It’s time ...
Strategy Thriving in the New World of Retail Marketing: How to Treat Customers as Individuals
Retail marketing has reached a fork in the road. The one-size-fits-all blasts based on the latest ...
How-To Beyond the Sale: Using Email to Build & Strengthen Customer Relationships
What’s the best case scenario when you send an email? You bring in revenue through purchases. But what if ...
How-To How to Use Product Data to Power Retail Relevance
How do you create highly relevant retail experiences? It’s all about matching customers to the products ...
Strategy Tracking Triggered Email Performance Trends
Over the past few years, triggered emails have cemented their role in retail marketers’ communication ...
