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Addressing the Tech Blind Spots Holding Retailers Back

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Strategy

Addressing the Tech Blind Spots Holding Retailers Back

Most brands have tech blind spots that make it difficult to identify how shoppers interact with products and create personalized experiences accordingly. Here's how to resolve that challenge.
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Trends

Inside the Evolving ESP Market: The Relevancy Ring ESP Buyer’s Guide 2019

The Relevancy Ring ESP Buyer's Guide 2019 focuses on the evolution of the ESP market and how the rise of AI continues to change top marketing priorities.
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Trends

Is it Time for a Change? 9 Questions to Identify if You Need a New ESP

Your retail marketing team doesn't have to settle for an ESP that doesn't fully meet your needs. Take this quiz to determine if it's time for a change.
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How-to

6 Steps to Secure Buy-In for a Modern ESP

Introducing a new ESP? Here's how to secure buy-in for the change in order to attain the budget and resources you need to make the new program a success.
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Strategy

Stop RFPing, Start POCing: How a Proof of Concept Prioritizes Value & Minimizes Risk

The RFP process has become a vicious cycle that makes change painful. In contrast, a proof of concept prioritizes value and minimizes the risk of change.
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Trends

10 Things Every Retail Marketing Team Needs in Their Next ESP

Starting the search for your next ESP? These 10 criteria are a must for any retail marketing team that wants to prioritize email performance.
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