How can you grow your personalized marketing efforts? From introducing the right technology to building a strategic program, here are 7 steps to get started.
Is your retail marketing team organized by channels or goals? Going forward, the most successful teams will prioritize goals over channels. Here's why it matters.
The new era of email marketing in retail is about optimized workflows and accessible data. Here's what this era looks like and what it means for marketers.
Email is the workhorse of digital marketing efforts, but the technology powering email marketing hasn't evolved much in 30 years. It's time to change that.
