Bluecore unveils Bluecore Communicate™, Email Reimagined for Performance and Personalization at Scale in Retail

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Flipping the Marketing Mix: How to Scale Your Personalized Marketing

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How-to

Flipping the Marketing Mix: How to Scale Your Personalized Marketing

How can you grow your personalized marketing efforts? From introducing the right technology to building a strategic program, here are 7 steps to get started.
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Strategy

Is Your Retail Marketing Team Organized for Success?

Is your retail marketing team organized by channels or goals? Going forward, the most successful teams will prioritize goals over channels. Here's why it matters.
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Trends

A New Era of Email Marketing in Retail Has Arrived

The new era of email marketing in retail is about optimized workflows and accessible data. Here's what this era looks like and what it means for marketers.
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Trends

Consumers Know It’s Not 1995. Do ESPs?

Email is the workhorse of digital marketing efforts, but the technology powering email marketing hasn't evolved much in 30 years. It's time to change that.
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Trends

The Impactful Welcome Series: Top Tips to Build Trust, Loyalty & Revenue

A personalized welcome series can set the tone for strong customer relationships built on trust and relevance. Here's why it matters and how to start.
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Trends

Why Retailers Need Intelligent Email Capture

Here are six ways intelligent email capture can help retailers close the loop on cross-channel marketing, plus best practices for getting started.
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