Direct to consumer brands can take their success to the next level by doubling down on the use of data in marketing. Here are some ideas to make it happen.
Prime Day might be Amazon's event, but retailers of all kinds see returns from the new summer holiday. Follow these 4 tips to take advantage of Prime Day.
Understanding true email marketing performance requires cutting through noisy performance proxies. To do so, anchor your metrics around three core concepts.
The most savvy retailers use the back-to-school season to acquire new customers and then build on that spike to cement loyalty throughout the year. Here's what it takes.
