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Consumers Know It’s Not 1995. Do ESPs?

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Trends

Consumers Know It’s Not 1995. Do ESPs?

Email is the workhorse of digital marketing efforts, but the technology powering email marketing hasn't evolved much in 30 years. It's time to change that.
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Trends

The Impactful Welcome Series: Top Tips to Build Trust, Loyalty & Revenue

A personalized welcome series can set the tone for strong customer relationships built on trust and relevance. Here's why it matters and how to start.
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Trends

Why Retailers Need Intelligent Email Capture

Here are six ways intelligent email capture can help retailers close the loop on cross-channel marketing, plus best practices for getting started.
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Strategy

6 Ways Offline Data Can Elevate eCommerce Marketing

From more holistic reporting to better insight into customer behaviors and preferences, there are several ways offline data can elevate eCommerce marketing.
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Strategy

Email Deliverability & Retail Relevance: A Primer for Retail Marketers

As email reigns supreme for retail, success starts with deliverability. Here's a look at the relationship between email deliverability and relevance.
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Trends

Measuring eCommerce Triggered Email Performance in 2019

Looking at the relationship between metrics like opens and clicks can help measure email performance even as factors like send volume fluctuate.
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