See why “Bluecore isn’t your typical ESP” in the latest Forrester Wave for Email Marketing Service Providers

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Trends

Inside the Retail Reckoning: What Makes Retail Unique & Why it Requires an Expert Approach

Perhaps more so than any other industry, retail is ubiquitous, complex and ripe for disruption — creating enormous challenges and opportunities for retail marketing teams.
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Trends

Top 3 Reasons Retailers are Leading ESP Consolidations

ESP consolidation onto best of breed technology is now common among retailers. Here's how COVID-19 has accelerated this trend, plus what to look for in a consolidated ESP.
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Bluecore News

Independent Research Firm Includes Bluecore Among Top Email Marketing Service Providers

The Forrester Wave™: Email Marketing Service Providers, Q2 2020 places Bluecore among the top ESPs for B2C marketers. Get the details.
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How-to

How to Use Personalization to Increase Onsite Conversions

How can you increase onsite conversions? Discover four highly personalized ways to engage shoppers throughout the entire eCommerce customer lifecycle.
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Strategy

Improve Consistency in Cross-Channel Personalization

Using a single solution to power cross-channel personalization has enormous benefits, from better customer experiences to streamlined marketing workflows.
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Trends

The Impact of COVID-19 on eCommerce Shopping Behavior

eCommerce shopping data from nearly 70 retailers from February to April reveals several important trends about the impact of COVID-19 on consumer behavior.
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