The RFP process has become a vicious cycle that makes change painful. In contrast, a proof of concept prioritizes value and minimizes the risk of change.
When selecting a new ESP, how can marketing approach IT about a technical evaluation? We break down four critical technical concepts for ESP evaluation.
Why does personalization still elude marketers? Uncover the top challenges to personalization and how access to retail data can help chart a path to success.
How can you grow your personalized marketing efforts? From introducing the right technology to building a strategic program, here are 7 steps to get started.
