Perhaps more so than any other industry, retail is ubiquitous, complex and ripe for disruption — creating enormous challenges and opportunities for retail marketing teams.
ESP consolidation onto best of breed technology is now common among retailers. Here's how COVID-19 has accelerated this trend, plus what to look for in a consolidated ESP.
Using a single solution to power cross-channel personalization has enormous benefits, from better customer experiences to streamlined marketing workflows.
eCommerce shopping data from nearly 70 retailers from February to April reveals several important trends about the impact of COVID-19 on consumer behavior.