Sephora Improves Data Activation & Accessibility with Bluecore

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Rethinking the D2C Label: Introducing Digitally Fluid Retail

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Trends

Rethinking the D2C Label: Introducing Digitally Fluid Retail

Any brand can now don the D2C label. And going forward, those that embrace a digitally fluid D2C model will achieve and even exceed their goals for growth.
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Strategy

Why We’re Thinking About Cross-Channel Marketing All Wrong

Personalization strategies must take the lead over cross-channel tactics. Here's how to build a high performing personalized marketing program that spans channels.
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Trends

Is a Lack of Onsite Personalization Holding You Back?

Pouring resources into personalized emails only to send shoppers to a non-personalized site leaves enormous value behind. Here's how onsite personalization can help.
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How-to

How to Deliver on the Promise of Personalized Batch for Your Email Marketing Program

Personalized batch emails were previously difficult to execute, but that’s no longer the case. Here's how modern, AI-driven email marketing technology changes the game.
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Strategy

Personalized Batch: The Missing Piece of Your Email Marketing Program

Personalized batch emails fill a gap for retail marketing programs by re-engaging shoppers based on specific interests without having to wait until they take action.
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Trends

Industry Voices: eMarketer Explores the Changing Retail Landscape

Bluecore and eMarketer spoke with brands like Thinx, Article and Natori about the changing retail landscape, covering everything from channel mix to using data.
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