Any brand can now don the D2C label. And going forward, those that embrace a digitally fluid D2C model will achieve and even exceed their goals for growth.
Personalization strategies must take the lead over cross-channel tactics. Here's how to build a high performing personalized marketing program that spans channels.
Pouring resources into personalized emails only to send shoppers to a non-personalized site leaves enormous value behind. Here's how onsite personalization can help.
Personalized batch emails were previously difficult to execute, but that’s no longer the case. Here's how modern, AI-driven email marketing technology changes the game.
Personalized batch emails fill a gap for retail marketing programs by re-engaging shoppers based on specific interests without having to wait until they take action.
Bluecore and eMarketer spoke with brands like Thinx, Article and Natori about the changing retail landscape, covering everything from channel mix to using data.