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2020 Retail Change Agent Spotlight: Q&A with Kira Verni, Hammacher Schlemmer

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Inspiration

2020 Retail Change Agent Spotlight: Q&A with Kira Verni, Hammacher Schlemmer

Kira Verni, Email Marketing Manager at Hammacher Schlemmer, talks about developing an email program, the evolution of martech and getting buy-in for change.
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Strategy

The State of Personalization in Retail: Raconteur Finds an Urgent Need for Change

Personalization is no longer the future of retail; it’s happening now and brands that haven’t adjusted are falling behind. Raconteur has the details.
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Inspiration

2020 Retail Change Agent Spotlight: Q&A with Natalia Rivera, Anthropologie

Natalia Rivera, Email + Personalization Specialist at Anthropologie, talks about introducing mature email personalization, the value of testing and more.
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Inspiration

Introducing the 2020 Retail Change Agents

Bluecore is proud to introduce the 2020 Retail Change Agents Award, honoring 10 marketers who helped achieve business growth by leading a change effort.
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Trends

Email Performance Calculator: How Does Your Program Revenue Compare to Retail Benchmarks?

Revenue growth is the most critical signal for email program performance. Discover how your program compares to retail benchmarks with an interactive Email Performance Calculator.
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Trends

Independent Study Explores the Opportunity to Grow Retail Revenue by Translating Data Into Insights Into Action

Retail marketers have a clear picture of what they want to deliver in 2020, but the path to making that vision a reality is complicated.
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