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Rethinking Email Marketing Performance in Retail

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Strategy

Rethinking Email Marketing Performance in Retail

Understanding true email marketing performance requires cutting through noisy performance proxies. To do so, anchor your metrics around three core concepts.
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How-to

5 Steps to Win the Back-to-School Shopping Marathon

The most savvy retailers use the back-to-school season to acquire new customers and then build on that spike to cement loyalty throughout the year. Here's what it takes.
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Strategy

Unlock Retail Performance with a Living Product Catalog

Having a living product catalog tied to your ESP is critical for retail marketing success, here's a look at what that means and the benefits it delivers.
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Strategy

The Data Model Powering the Top Performing Retail Marketing Programs

Why retail marketing teams need three specific types of data and a look inside the data model that makes it possible to power high performing campaigns.
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Strategy

Addressing the Tech Blind Spots Holding Retailers Back

Most brands have tech blind spots that make it difficult to identify how shoppers interact with products and create personalized experiences accordingly. Here's how to resolve that challenge.
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Trends

Inside the Evolving ESP Market: The Relevancy Ring ESP Buyer’s Guide 2019

The Relevancy Ring ESP Buyer's Guide 2019 focuses on the evolution of the ESP market and how the rise of AI continues to change top marketing priorities.
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