Strategy 7 Takeaways from the 2018 Bluecore Explore Summit
As retail reinvents itself (again), how can digital marketers drive innovation to make a business impact? ...
Trends Fact vs. Fiction: What Retailers Need to Know About Unsubscribes
Unsubscribes are a necessary evil of the email marketing world. If you’re a retail marketer who spends ...
Strategy Accelerating Agility: eCommerce Marketing Lessons from Sephora
Over the last several years, headlines about the doom and gloom facing retail were inescapable. But you’d ...
Trends How Shoppers at Each Lifecycle Stage Engage Differently
What’s the difference between a shopper who buys from you regularly and a shopper who receives your emails ...
How-To 3 Ways to Use Your Data to Win the Extended Holiday Shopping Season
The official start to the holiday shopping season might still be three months away, but retail marketers ...
Strategy Inside Pura Vida’s Winning Marketing Strategy
What’s the one thing that will always separate you from every other retailer? Your products. No matter what ...
Trends How High Spenders & Low Spenders Engage Differently
Does shoppers’ average order value impact email engagement? In 2018, personalization is the name of ...
How-To Rethinking Retail: How to Tackle Customer Reactivation
Welcome to the first edition of Bluecore’s Rethinking Retail video series. I’m Ben Kruger from our Data ...
Strategy Back-to-School Tips for B2B Retailers
We’re currently at the height of the back-to-school season, and in the world of retail that means ...
Trends How Non, One-Time & Multi-Time Buyers Engage Differently
A look at email engagement benchmarks for targeted audiences One size does not fit all. As an ...
