A personalized welcome series can set the tone for strong customer relationships built on trust and relevance. Here's why it matters and how to start.
From more holistic reporting to better insight into customer behaviors and preferences, there are several ways offline data can elevate eCommerce marketing.
As email reigns supreme for retail, success starts with deliverability. Here's a look at the relationship between email deliverability and relevance.
Looking at the relationship between metrics like opens and clicks can help measure email performance even as factors like send volume fluctuate.