Kira Verni, Email Marketing Manager at Hammacher Schlemmer, talks about developing an email program, the evolution of martech and getting buy-in for change.
Personalization is no longer the future of retail; it’s happening now and brands that haven’t adjusted are falling behind. Raconteur has the details.
Natalia Rivera, Email + Personalization Specialist at Anthropologie, talks about introducing mature email personalization, the value of testing and more.
Revenue growth is the most critical signal for email program performance. Discover how your program compares to retail benchmarks with an interactive Email Performance Calculator.
Retail marketers have a clear picture of what they want to deliver in 2020, but the path to making that vision a reality is complicated.