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What to Expect at the Bluecore Summit 2019

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Trends

What to Expect at the Bluecore Summit 2019

Today’s most revolutionary brands and the rockstar marketers driving their businesses forward will share their secrets at the Bluecore Summit 2019.
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Trends

Holiday Readiness Q&A: How Bluecore Prepares for Record-Breaking Volumes

Is your marketing team prepared for the enormous influx in activity onsite and over email during Cyber Week? Look inside Bluecore's holiday readiness plan.
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Trends

How Audience Impacts Email Marketing Performance

Each shopper’s profile, including how much they typically spend, their purchase history and their lifecycle stage, impacts how they engage with emails.
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Trends

Email Benchmarks: Inside the Performance of One-Time Sends

Take a look inside the internal and external factors that impact the performance of one-time sends in eCommerce email marketing programs.
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Strategy

Segmentation is Not a Proxy for Personalization

Segmentation can be (a manual) way to develop a personalization strategy, but segmentation does not equal personalization -- and the difference matters.
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Trends

Seasonality in Retail Counts for More Than a One-Time Spike

The near term revenue from seasonal retail events is important, but so is having a plan to capitalize on the long term impact of those holiday rushes.
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