Strategy Stop Thinking About Email as a One-Off Engagement
Disparate, one-off emails don’t do your email marketing strategy (or your customers) any favors. It’s time ...
Strategy Thriving in the New World of Retail Marketing: How to Treat Customers as Individuals
Retail marketing has reached a fork in the road. The one-size-fits-all blasts based on the latest ...
How-To Beyond the Sale: Using Email to Build & Strengthen Customer Relationships
What’s the best case scenario when you send an email? You bring in revenue through purchases. But what if ...
How-To How to Use Product Data to Power Retail Relevance
How do you create highly relevant retail experiences? It’s all about matching customers to the products ...
Strategy Tracking Triggered Email Performance Trends
Over the past few years, triggered emails have cemented their role in retail marketers’ communication ...
Trends Personalization Defined
Think about the last time you got a gift or a note from someone that you would describe as “meaningful” and ...
How-To How to Use Data to Build Ultra-Relevant Marketing Campaigns
How do you run marketing campaigns that are so relevant they make it feel like you’re trying to help your ...
Strategy Hacking the Stack: How to Bring Strategy Back to Email
The Noah Principle is a phenomena that describes everything from the stock market to why your marketing ...
How-To 3 Ways to Improve Email Performance Without Increasing Your Send Volume
So you want to improve your email performance. That’s without a doubt the overarching priority for every ...
Strategy Is Your Email Performing?
Newsflash: Email marketing isn’t going away any time soon. The case for using email in retail is airtight: ...