Fayez Mohamood

Co-founder & Chief Executive Officer

Fayez is co-founder and CEO of Bluecore, actively reimagining the role of technology and data in direct-to-consumer retail. Since co-founding the company in 2014 with partners Max Bennett and Mahmoud Arram, Fayez has led the growth of Bluecore’s first-party data assets in excess of 400 million individual customer IDs across a combined retailer catalog of over 125 million products--resulting in a product set larger than Walmart’s and second only to Amazon’s. Fayez has been working at the intersection of retail and technology for 20 years. He started his career as a computer engineer at Mathworks, and prior to Bluecore was the Head of Product at BigDoor, where he conceived of, executed and iterated gamified loyalty and rewards programs to increase user retention across the websites of major global brands, publishers and retailers.

Mahmoud Arram

Co-founder & Chief Technology Officer

Mahmoud Arram is the co-founder and CTO of Bluecore, the leading retail marketing platform. Mahmoud leads Bluecore’s global engineering teams and works with some of the most prominent retail brands within the Internet Retailer Top 50 to unlock the full power of Bluecore’s platform. Mahmoud is also responsible for formulating and guiding the technology roadmap for Bluecore’s products and services, and works closely with the partnerships team to define the vision and integration points of Bluecore in the larger marketing tech ecosystem with strategic partners.

Michelle McComb

Chief Financial Officer

Michelle McComb is the CFO at Bluecore, also leading the People (HR/Talent Acquisition) function and overseeing legal, Information security and IT functions. She brings 30 years of finance and accounting experience, primarily helping private venture-backed growth technology companies scale. Previously, Michelle was CFO of AI-based HR tech, Pymetrics; real estate tech platform, View the Space (VTS); and Datto, a business continuity back-up company. Michelle is a licensed California Certified Public Accountant (CPA, a Certified Management Accountant (CMA) and she holds both a B.S. in Accounting and a Master’s in Professional Accounting from Weber State. She is also an avid equestrian!

Pratik Bhadra

Senior Vice President, Product

Pratik is the SVP of Product at Bluecore. In this role, Pratik leads the evolution of the next generation multichannel personalization platform. Previously, he was the VP of Product at Zeta Global, where he led the product initiative to define and build Zeta's marketing cloud, incorporating several ESPs and marketing databases to form Zeta's flagship product line. Prior to Zeta Global, Pratik held several software management roles at National Instruments. Pratik holds a Bachelor's Degree in Computer Science from The University of Texas at Austin.

Sherene Hilal

Senior Vice President, Product Marketing & Business Operations

Sherene Hilal is the SVP of Marketing and Operations at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on enterprise readiness. Previously, Sherene was the VP of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the Senior Director of Product Marketing & Pricing for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.

Kim Surko

Senior Vice President, Customer Success and Services

Kim Surko is the Senior Vice President of Customer Success for Bluecore. Kim leads Bluecore’s global teams of Customer Success Managers, Forward Deployed Engineers, Customer Support and Professional Services to ensure customers’ desired outcomes are achieved. Previously, she was Director of Customer Success and Account Management at Oracle Marketing Cloud – Responsys. Prior to Oracle, Kim was Senior Director of Account Management at digital marketing agencies, providing full-service solutions for martech and adtech partnerships. Kim’s passion for solving customer’s business challenges with marketing solutions has driven her career in customer success.