Our Company

Our Company Background

Bluecore Exists For Retailers Who Want to Dominate the Shift to Digital

Unlike systems built for mass marketing and one-and-done transactions, we uniquely unify shopper & product data to predict and deliver the best personalized customer experiences wherever your shoppers are online.

Our Difference is Fueled by Our Beliefs

The Bluecore platform is built to help you take advantage of the convergence of important trends proven for the future of high-velocity retail growth.

  • Retailers Need to Own Their Own Data

    Retailers should have full access to their own enriched data which is why Bluecore was founded on the premise of first-party data and identification.
     Retailers Need to Own Their Own Data
  • Move at the Speed of the Consumer

    It’s no longer just about price and proximity - brands need to curate the “best” product and context to fit someone’s preferences every time they’re online.
    Move at the Speed of the Consumer
  • Retailers Should Pay For Outcomes, Not Outputs

    The industry’s first success-driven business model enables retailers to focus on personalization and driving customer engagement rather than incentivizing higher send volumes.
    Retailers Should Pay For Outcomes, Not Outputs
  • Activate the Repeat Buyer through 1:1 Personalization

    eCommerce brands need to be able to have a unified view of the product catalog and customer data to recommend the next best product and offer.
    Activate the Repeat Buyer through 1:1 Personalization

Bluecore by the Numbers


Gross Merchandise Value






Bluecorians Worldwide


Customer IDs




eCommerce Revenue


More Multi-Time Buyers

Award Winning Platform & Team

G2 Crowd Users Love Us
G2 Crowd Easiest To Do Business With Spring 2021
Gartner Cool Vendor 2020
Inc 5000
CB Insights: Retail Tech 100
Google Partner of the Year
Forbes 2021: America's Best Startup Employers

Get to Know the Leadership Team

Fayez Mohamood

Fayez Mohamood

Co-founder & Chief Executive Officer

Fayez is co-founder and CEO of Bluecore, actively reimagining the role of technology and data in direct-to-consumer retail. Since co-founding the company in 2014 with partners Max Bennett and Mahmoud Arram, Fayez has led the growth of Bluecore’s first-party data assets in excess of 400 million individual customer IDs across a combined retailer catalog of over 125 million products--resulting in a product set larger than Walmart’s and second only to Amazon’s. Fayez has been working at the intersection of retail and technology for 20 years. He started his career as a computer engineer at Mathworks, and prior to Bluecore was the Head of Product at BigDoor, where he conceived of, executed and iterated gamified loyalty and rewards programs to increase user retention across the websites of major global brands, publishers and retailers.

Mahmoud Arram

Mahmoud Arram

Co-founder & Chief Technology Officer

Mahmoud Arram is the co-founder and CTO of Bluecore, the leading retail marketing platform. Mahmoud leads Bluecore’s global engineering teams and works with some of the most prominent retail brands within the Internet Retailer Top 50 to unlock the full power of Bluecore’s platform. Mahmoud is also responsible for formulating and guiding the technology roadmap for Bluecore’s products and services, and works closely with the partnerships team to define the vision and integration points of Bluecore in the larger marketing tech ecosystem with strategic partners.

Michelle McComb

Michelle McComb

Chief Financial Officer

Michelle McComb is the CFO at Bluecore, also leading the People (HR/Talent Acquisition) function and overseeing legal, Information security and IT functions. She brings 30 years of finance and accounting experience, primarily helping private venture-backed growth technology companies scale. Previously, Michelle was CFO of AI-based HR tech, Pymetrics; real estate tech platform, View the Space (VTS); and Datto, a business continuity back-up company. Michelle is a licensed California Certified Public Accountant (CPA, a Certified Management Accountant (CMA) and she holds both a B.S. in Accounting and a Master’s in Professional Accounting from Weber State. She is also an avid equestrian!

Pratik Bhadra

Pratik Bhadra

Senior Vice President, Product

Pratik is the SVP of Product at Bluecore. In this role, Pratik leads the evolution of the next generation multichannel personalization platform. Previously, he was the VP of Product at Zeta Global, where he led the product initiative to define and build Zeta's marketing cloud, incorporating several ESPs and marketing databases to form Zeta's flagship product line. Prior to Zeta Global, Pratik held several software management roles at National Instruments. Pratik holds a Bachelor's Degree in Computer Science from The University of Texas at Austin.

Sherene Hilal

Sherene Hilal

Senior Vice President, Product Marketing & Business Operations

Sherene Hilal is the SVP of Marketing and Operations at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on enterprise readiness. Previously, Sherene was the VP of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the Senior Director of Product Marketing & Pricing for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.

Kim Surko

Kim Surko

Senior Vice President, Customer Success and Services

Kim Surko is the Senior Vice President of Customer Success for Bluecore. Kim leads Bluecore’s global teams of Customer Success Managers, Forward Deployed Engineers, Customer Support and Professional Services to ensure customers’ desired outcomes are achieved. Previously, she was Director of Customer Success and Account Management at Oracle Marketing Cloud – Responsys. Prior to Oracle, Kim was Senior Director of Account Management at digital marketing agencies, providing full-service solutions for martech and adtech partnerships. Kim’s passion for solving customer’s business challenges with marketing solutions has driven her career in customer success.


Our Patents

We invest in our ability to unify the product catalog and the consumer into a scalable retail data mode to trigger and personalize at scale.

Shopper and Product Match

Patent 16/824.446

Real-time match of shopper & product data

Issued 2017

Automatic Frequency Capping

Patent 16/448.419

Automated frequency, send-time & campaign prioritization

Issued 2019

Smart CampaignTM with Autopilot

Patent 15/930.349

1:1 product, offer & content recommendations

Issued 2020

Shopper Experience Optimization

Patent PCT/US2020/025163

Acting on real-time shopper signal

Issued 2020

Our Investors

Bluecore has raised over $250 million and is backed by some of the world’s leading venture firms that fuel our ability to unlock a new level of retail growth.


Mike Micucci

Mike Micucci

Former CEO, Salesforce Commerce Cloud

Dave Kellogg

Dave Kellogg

Former CEO, Host Analytics and Principal at Dave Kellogg Consulting