We empower retailers to discover their best customers — and keep them for life.

Unlike systems built for mass marketing and one-and-done transactions, we uniquely unify shopper & product data to predict and deliver the best personalized customer experiences wherever your shoppers are online.

Our difference is fueled by our beliefs.

The Bluecore platform is built to help you take advantage of the convergence of important trends proven for the future of high-velocity retail growth.

Retailers need to own their own data.

Retailers should have full access to their own enriched data, which is why Bluecore was founded on the premise of first-party data and identification.

Move at the speed of the consumer.

It’s no longer just about price and proximity — brands need to curate the “best” product and context to fit someone’s preferences every time they’re online.

Retailers should pay for outcomes, not outputs.

The industry’s first success-driven business model enables retailers to focus on personalization and driving customer engagement rather than incentivizing higher send volumes.

Activate the repeat buyer through 1:1 personalization.

Ecommerce brands need to be able to have a unified view of the product catalog and customer data to recommend the next best product and offer.

Bluecore by the numbers.

$10B
gross merchandise value
500M
products
300B
behaviors
350+
Bluecorians worldwide
5B+
shopper IDs
400+
retailers
3X
ecommerce revenue
140,000+
more multi-time buyers

Get to know the leadership team.

Fayez Mohamood

Fayez Mohamood

Co-founder & Chief Executive Officer
Co-founder & Chief Executive Officer

Fayez Mohamood

Fayez is co-founder and CEO of Bluecore, actively reimagining the role of technology and data in direct-to-consumer retail. Since co-founding the company in 2014 with partners Max Bennett and Mahmoud Arram, Fayez has led the growth of Bluecore’s first-party data assets in excess of 400 million individual customer IDs across a combined retailer catalog of over 125 million products–resulting in a product set larger than Walmart’s and second only to Amazon’s. Fayez has been working at the intersection of retail and technology for 20 years. He started his career as a computer engineer at Mathworks, and prior to Bluecore was the Head of Product at BigDoor, where he conceived of, executed and iterated gamified loyalty and rewards programs to increase user retention across the websites of major global brands, publishers and retailers.

Michelle McComb

Michelle McComb

Chief Financial Officer
Chief Financial Officer

Michelle McComb

Michelle McComb is the CFO at Bluecore, also leading the People (HR/Talent Acquisition) function and overseeing legal, Information security and IT functions. She brings 30 years of finance and accounting experience, primarily helping private venture-backed growth technology companies scale. Previously, Michelle was CFO of AI-based HR tech, Pymetrics; real estate tech platform, View the Space (VTS); and Datto, a business continuity back-up company. Michelle is a licensed California Certified Public Accountant (CPA, a Certified Management Accountant (CMA) and she holds both a B.S. in Accounting and a Master’s in Professional Accounting from Weber State. She is also an avid equestrian!

Ryan Deutsch

Ryan Deutsch

Chief Customer Officer
Chief Customer Officer

Ryan Deutsch

Ryan Deutsch is the Chief Customer Officer at Bluecore. In this role, Ryan leads Customer Success, Services and Support whose mission is to deliver unmatched customer value to the retailers Bluecore serves by helping them maximize the impact of audience and catalogue data to identify their best customers and keep them for life. Ryan spent several years leading personalization at Sears and invested more than 20 years in the scalable use of technology in the Retail and Hospitality industries to engage, acquire and grow customer relationships, including at technology providers like Persado and StrongView.

Sherene Hilal

Sherene Hilal

Chief Product Officer
Chief Product Officer

Sherene Hilal

Sherene Hilal is the Chief Product Officer at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on product vision, market differentiation, and enterprise excellence. Previously, Sherene was the VP of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the Senior Director of Product Marketing & Pricing for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.

Pat Deskin

Pat Deskin

Chief Revenue Officer
Chief Revenue Officer

Pat Deskin

Pat Deskin is the Chief Revenue Officer at Bluecore, leading the company’s cross-functional sales and marketing teams. Pat’s customer-first philosophy strengthens Bluecore’s retail-first emphasis on driving revenue and growth for enterprise retailers. Before joining Bluecore, Pat served as the Executive Vice President of Sales at Salsify. Under his leadership, Salsify’s revenues tripled in 2.5 years. Prior to that, he was instrumental in leading Zuora to IPO as Global VP of the Revenue Recognition Division. Pat is committed to helping enterprise retailers find their best customers, and keep them for life, to drive predictable revenue and profitability.

Arvind Krishnan

Arvind Krishnan

SVP of Engineering
SVP of Engineering

Arvind Krishnan

Arvind Krishnan is the SVP of Engineering at Bluecore. In this role, Arvind leads the engineering, data science and forward-deployed engineering teams in building and evolving Bluecore’s technical infrastructure. Prior to joining Bluecore, Arvind spent 14 years at Salesforce Service Cloud powering critical infrastructure to power customer service for tens of thousands of customers in retail, finance, healthcare, and other industries. He has 20+ years of experience in full-cycle software development and management, building scaling SaaS applications and teams.

Our patents.

We invest in our ability to unify the product catalog and the consumer into a scalable retail data mode to trigger and personalize at scale.

Shopper and Product Match

Real-time match of shopper and product data. Issued 2017

16/824,446

Automatic Frequency Capping

Automated frequency, send-time & campaign prioritization. Issued 2019

16/824,446

Smart Campaign™ with Autopilot

1:1 product, offer & content recommendations. Issued 2020

16/824,446

Shopper Experience Optimization

Acting on real-time shopper signal. Issued 2020

16/824,446

Our advisors.

Mike Micucci

Mike Micucci

Former CEO, Salesforce Commerce Cloud
Former CEO, Salesforce Commerce Cloud

Mike Micucci

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Dave Kellogg

Dave Kellogg

Former CEO, Host Analytics and Principal at Dave Kellogg Consulting
Former CEO, Host Analytics and Principal at Dave Kellogg Consulting

Dave Kellogg

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