Our Company

Our Company Background

Bluecore Exists For Retailers Who Want to Dominate the Shift to Digital

Unlike systems built for mass marketing and one-and-done transactions, we uniquely unify shopper & product data to predict and deliver the best personalized customer experiences wherever your shoppers are online.

Our Difference is Fueled by Our Beliefs

The Bluecore platform is built to help you take advantage of the convergence of important trends proven for the future of high-velocity retail growth.

  • Retailers Need to Own Their Own Data

    Retailers should have full access to their own enriched data which is why Bluecore was founded on the premise of first-party data and identification.
     Retailers Need to Own Their Own Data
  • Move at the Speed of the Consumer

    It’s no longer just about price and proximity - brands need to curate the “best” product and context to fit someone’s preferences every time they’re online.
    Move at the Speed of the Consumer
  • Retailers Should Pay For Outcomes, Not Outputs

    The industry’s first success-driven business model enables retailers to focus on personalization and driving customer engagement rather than incentivizing higher send volumes.
    Retailers Should Pay For Outcomes, Not Outputs
  • Activate the Repeat Buyer through 1:1 Personalization

    Ecommerce brands need to be able to have a unified view of the product catalog and customer data to recommend the next best product and offer.
    Activate the Repeat Buyer through 1:1 Personalization

Bluecore by the Numbers


Gross Merchandise Value






Bluecorians Worldwide


Customer IDs




Ecommerce Revenue


More Multi-Time Buyers

Award Winning Platform & Team

Get to Know the Leadership Team

Fayez Mohamood

Fayez Mohamood

Co-founder & Chief Executive Officer

Fayez is co-founder and CEO of Bluecore, actively reimagining the role of technology and data in direct-to-consumer retail. Since co-founding the company in 2014 with partners Max Bennett and Mahmoud Arram, Fayez has led the growth of Bluecore’s first-party data assets in excess of 400 million individual customer IDs across a combined retailer catalog of over 125 million products--resulting in a product set larger than Walmart’s and second only to Amazon’s. Fayez has been working at the intersection of retail and technology for 20 years. He started his career as a computer engineer at Mathworks, and prior to Bluecore was the Head of Product at BigDoor, where he conceived of, executed and iterated gamified loyalty and rewards programs to increase user retention across the websites of major global brands, publishers and retailers.

Mahmoud Arram

Mahmoud Arram

Co-founder & Chief Technology Officer

Mahmoud Arram is the Co-Founder and Chief Technology Officer at Bluecore. Mahmoud leads Product Management and works alongside some of the most prominent retail brands within the Internet Retailer Top 50 on the acceleration of Bluecore’s platform strategy. Mahmoud collaborates on formulating and guiding the technology roadmap for Bluecore’s products and services, and works closely with the partnerships team to define the vision and integration points of Bluecore in the larger marketing tech ecosystem with strategic partners.

Michelle McComb

Michelle McComb

Chief Financial Officer

Michelle McComb is the CFO at Bluecore, also leading the People (HR/Talent Acquisition) function and overseeing legal, Information security and IT functions. She brings 30 years of finance and accounting experience, primarily helping private venture-backed growth technology companies scale. Previously, Michelle was CFO of AI-based HR tech, Pymetrics; real estate tech platform, View the Space (VTS); and Datto, a business continuity back-up company. Michelle is a licensed California Certified Public Accountant (CPA, a Certified Management Accountant (CMA) and she holds both a B.S. in Accounting and a Master’s in Professional Accounting from Weber State. She is also an avid equestrian!

Sherene Hilal

Sherene Hilal

Chief Product Officer

Sherene Hilal is the Chief Product Officer at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on product vision, market differentiation, and enterprise excellence. Previously, Sherene was the VP of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the Senior Director of Product Marketing & Pricing for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.

Ryan Deutsch

Ryan Deutsch

Chief Customer Officer

Ryan Deutsch is the Chief Customer Officer at Bluecore. In this role, Ryan leads Customer Success, Services and Support whose mission is to deliver unmatched customer value to the retailers Bluecore serves by helping them maximize the impact of audience and catalogue data to identify their best customers and keep them for life. Ryan spent several years leading personalization at Sears and invested more than 20 years in the scalable use of technology in the Retail and Hospitality industries to engage, acquire and grow customer relationships, including at technology providers like Persado and StrongView.

Pat Deskin

Pat Deskin

Chief Revenue Officer

Pat Deskin is the Chief Revenue Officer at Bluecore, leading the company’s cross-functional sales and marketing teams. Pat’s customer-first philosophy strengthens Bluecore’s retail-first emphasis on driving revenue and growth for enterprise retailers. Before joining Bluecore, Pat served as the Executive Vice President of Sales at Salsify. Under his leadership, Salsify’s revenues tripled in 2.5 years. Prior to that, he was instrumental in leading Zuora to IPO as Global VP of the Revenue Recognition Division. Pat is committed to helping enterprise retailers find their best customers, and keep them for life, to drive predictable revenue and profitability.

Arvind Krishnan

Arvind Krishnan

SVP of Engineering

Arvind Krishnan is the SVP of Engineering at Bluecore. In this role, Arvind leads the engineering, data science and forward-deployed engineering teams in building and evolving Bluecore’s technical infrastructure. Prior to joining Bluecore, Arvind spent 14 years at Salesforce Service Cloud powering critical infrastructure to power customer service for tens of thousands of customers in retail, finance, healthcare, and other industries. He has 20+ years of experience in full-cycle software development and management, building scaling SaaS applications and teams.


Our Patents

We invest in our ability to unify the product catalog and the consumer into a scalable retail data mode to trigger and personalize at scale.

Shopper and Product Match

Patent 16/824.446

Real-time match of shopper & product data

Issued 2017

Automatic Frequency Capping

Patent 16/448.419

Automated frequency, send-time & campaign prioritization

Issued 2019

Smart CampaignTM with Autopilot

Patent 15/930.349

1:1 product, offer & content recommendations

Issued 2020

Shopper Experience Optimization

Patent PCT/US2020/025163

Acting on real-time shopper signal

Issued 2020

Our Investors

Bluecore has raised over $250 million and is backed by some of the world’s leading venture firms that fuel our ability to unlock a new level of retail growth.


Mike Micucci

Mike Micucci

Former CEO, Salesforce Commerce Cloud

Dave Kellogg

Dave Kellogg

Former CEO, Host Analytics and Principal at Dave Kellogg Consulting