Fayez Mohamood

Co-founder & Chief Executive Officer

Fayez is co-founder and CEO of Bluecore, actively reimagining the role of technology and data in direct-to-consumer retail. Since co-founding the company in 2014 with partners Max Bennett and Mahmoud Arram, Fayez has led the growth of Bluecore’s first-party data assets in excess of 400 million individual customer IDs across a combined retailer catalog of over 125 million products--resulting in a product set larger than Walmart’s and second only to Amazon’s. Fayez has been working at the intersection of retail and technology for 20 years. He started his career as a computer engineer at Mathworks, and prior to Bluecore was the Head of Product at BigDoor, where he conceived of, executed and iterated gamified loyalty and rewards programs to increase user retention across the websites of major global brands, publishers and retailers.

Mahmoud Arram

Co-founder & Chief Technology Officer

Mahmoud Arram is the Co-Founder and Chief Technology Officer at Bluecore. Mahmoud leads Product Management and works alongside some of the most prominent retail brands within the Internet Retailer Top 50 on the acceleration of Bluecore’s platform strategy. Mahmoud collaborates on formulating and guiding the technology roadmap for Bluecore’s products and services, and works closely with the partnerships team to define the vision and integration points of Bluecore in the larger marketing tech ecosystem with strategic partners.

Michelle McComb

Chief Financial Officer

Michelle McComb is the CFO at Bluecore, also leading the People (HR/Talent Acquisition) function and overseeing legal, Information security and IT functions. She brings 30 years of finance and accounting experience, primarily helping private venture-backed growth technology companies scale. Previously, Michelle was CFO of AI-based HR tech, Pymetrics; real estate tech platform, View the Space (VTS); and Datto, a business continuity back-up company. Michelle is a licensed California Certified Public Accountant (CPA, a Certified Management Accountant (CMA) and she holds both a B.S. in Accounting and a Master’s in Professional Accounting from Weber State. She is also an avid equestrian!

Sherene Hilal

Chief Product Officer

Sherene Hilal is the Chief Product Officer at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on product vision, market differentiation, and enterprise excellence. Previously, Sherene was the VP of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the Senior Director of Product Marketing & Pricing for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.

Ryan Deutsch

Chief Customer Officer

Ryan Deutsch is the Chief Customer Officer at Bluecore. In this role, Ryan leads Customer Success, Services and Support whose mission is to deliver unmatched customer value to the retailers Bluecore serves by helping them maximize the impact of audience and catalogue data to identify their best customers and keep them for life. Ryan spent several years leading personalization at Sears and invested more than 20 years in the scalable use of technology in the Retail and Hospitality industries to engage, acquire and grow customer relationships, including at technology providers like Persado and StrongView.

Pat Deskin

Chief Revenue Officer

Pat Deskin is the Chief Revenue Officer at Bluecore, leading the company’s cross-functional sales and marketing teams. Pat’s customer-first philosophy strengthens Bluecore’s retail-first emphasis on driving revenue and growth for enterprise retailers. Before joining Bluecore, Pat served as the Executive Vice President of Sales at Salsify. Under his leadership, Salsify’s revenues tripled in 2.5 years. Prior to that, he was instrumental in leading Zuora to IPO as Global VP of the Revenue Recognition Division. Pat is committed to helping enterprise retailers find their best customers, and keep them for life, to drive predictable revenue and profitability.

Arvind Krishnan

SVP of Engineering

Arvind Krishnan is the SVP of Engineering at Bluecore. In this role, Arvind leads the engineering, data science and forward-deployed engineering teams in building and evolving Bluecore’s technical infrastructure. Prior to joining Bluecore, Arvind spent 14 years at Salesforce Service Cloud powering critical infrastructure to power customer service for tens of thousands of customers in retail, finance, healthcare, and other industries. He has 20+ years of experience in full-cycle software development and management, building scaling SaaS applications and teams.