Create and Execute One-to-One Marketing Campaigns

Execute one-to-one campaigns — faster.

Rapidly execute and scale one-to-one campaigns in 90% less time, using fewer resources, to create the highly curated experiences your shoppers are looking for — and not getting anywhere else.

The problem:

Marketers spend a lot of time waiting on data, customer segments, and creative to build one-to-one campaigns. To create more personalized experiences, faster, you need a platform that removes dependencies on data querying, list pulling, and content stitching to free you up to test and optimize.

This is easier said than done for marketers.  Here’s what it looks like:

Start pulling together your data.

First start creating lists of customers that bought a certain item or category of items …. So you need data on customers and their purchases. Hm, where do you find that?

Call in a favor with customer analytics.

… Assuming, that is, that your organization has a customer analytics team to call in. Enlist their help to determine what the next best action is for each customer.

Consider that whole timing factor.

Would the customer’s next best action change over time? How much time? Days since last purchase? Also, it looks like there are new product arrivals. Could these be better actions than you modeled yesterday?

Count your creative resources.

Of course, each customer has a different next action, so each customer needs different email creative. Hm, no one has that many creative resources.

Segment, segment, segment.

Okay. Just group the customers into segments and build an email for each one. Guess one static email will have to do the trick.

Start pulling together your data.

First start creating lists of customers that bought a certain item or category of items …. So you need data on customers and their purchases. Hm, where do you find that?

Call in a favor with customer analytics.

… Assuming, that is, that your organization has a customer analytics team to call in. Enlist their help to determine what the next best action is for each customer.

Consider that whole timing factor.

Count your creative resources.

Of course, each customer has a different next action, so each customer needs different email creative. Hm, no one has that many creative resources.

Segment, segment, segment.

Okay. Just group the customers into segments and build an email for each one. Guess one static email will have to do the trick.

You’re left with:

2 – 4 weeks to launch a campaign
low engagement and click-through rates
high unsubscribe rates

Automate any audience — with the freshest data.

With constantly updating retail data (shopper, behavioral, and product) that goes way beyond feeds, you can set campaigns to automatically respond to changing shopper preferences across channels — without weeks of planning.

Shopper about to churn? Searching for an out-of-stock item? At-the-ready audiences will read and react to those changes — without manual work.

Scale one-to-one templates for each individual shopper.

Add relevant context around each and every shopper in a customizable retail template builder where you can choose from built-in recommendation rules — or create your own.

Pull creative directly from your website or content library to spin up email, mobile, and site campaigns that surface the right content, recommendations, and offers for each shopper — in minutes.

Optimize with built-in testing.

With holdout testing built directly into the platform and full visibility into results, analytics, and statistical significance, you can run reliable tests in a few clicks — without waiting for other teams or black-box experiments.

Automatically optimize for clicks, engagement, conversion, revenue, and more. Iterate at will, stay agile, and keep learning.

The Bluecore result:

90% ↓ time to launch a campaign
100% of messages personalized
25% ↑ revenue

Retailers that are bringing this to life.

Hammacher Schlemmer

Hammacher Schlemmer struggled to match products with the right shoppers for a better, more relevant experience. They worked with Bluecore to incorporate dynamic product recommendations in their emails and quickly create audiences based on category affinity for targeted sends.

Result:
16% ↑ YoY email revenue growth
28x ↑ email ROI

Jockey was accumulating expensive one-and-done buyers and wanted to capture them back. They quickly created a campaign that automatically included recommendations based on each shopper’s unique profile — like category preference — to personalize emails for 100% of their shoppers.

Result:
3x ↑ LTV
45% ↑ email revenue

Execute one-to-one campaigns — faster.

This is easier said than done for marketers. Here’s what it looks like:

Start pulling together your data.

Call in a favor with customer analytics.

Consider that whole timing factor.

Count your creative resources.

Segment, segment, segment.

Start pulling together your data.

Call in a favor with customer analytics.

Consider that whole timing factor.

Count your creative resources.

Segment, segment, segment.

Bluecore puts a superior shopper experience a few clicks away.

Automate any audience — with the freshest data.

Scale one-to-one templates for each individual shopper.

Optimize with built-in testing.

Retailers that are bringing this to life.

Start executing 1:1 campaigns — fast.

This is easier said than done for marketers.  Here’s what it looks like: