The problem:
Marketers have countless shoppers coming to their site, but most of them aren’t buying. You need to act fast to recommend the right products, content, and offers that get shoppers to convert — even while they’re still anonymous.
This is extremely tedious for marketers. Here’s what it looks like:
Start planning out your different campaigns.
Patch data together to configure your lists.
Don’t forget previous anonymous visits!
Organize all your segments.
Start adding to the backlog.
You’re left with:
< 10% of shoppers identified
98% of traffic leaving without buying
a stagnant or shrinking subscriber list
Bluecore is built to capture conversions easily.
Start communicating with
100% of your shoppers — immediately.
Whether a shopper is anonymous, identified, active, or inactive, by tracking anonymous data across multiple devices and consolidating it for easy access within a point-and-click audience builder, you can communicate with everyone who comes to your site, the moment they land.
Connect all behavior to a single shopper.
The moment a shopper is identified, all of their past behavior and identifiers get automatically linked to one profile that you have full visibility into. Augment this data with any preferred identification partner — instead of playing the guessing game in a black box.
Configure and scale triggers to drive revenue.
Integrate once, and automatically run a broad set of behavioral and product triggers using a retail-specific trigger library and template builder that puts all your retail data at your fingertips — all in your shopper’s favorite channel. Continuously configure triggers without endless IT requests.
The Bluecore result:
40% ↑ list growth
73% ↑ conversions
the ability to pivot on the fly, in minutes
Retailers that are bringing this to life.
Start identifying and converting shoppers — fast.
Talk to us