Identify and convert shoppers faster.

Start tracking behavior before you even identify shoppers, and easily launch campaigns and triggers to increase list growth and conversion — without the current limitations that hold you up and slow you down.

The problem:

Marketers have countless shoppers coming to their site, but most of them aren’t buying. You need to act fast to recommend the right products, content, and offers that get shoppers to convert — even while they’re still anonymous.

This is extremely tedious for marketers. Here’s what it looks like:

Start planning out different campaigns

Start planning out your different campaigns.

Separate all your visitors into known and unknown, and your “knowns” into buyers and non-buyers. Prepare and deploy a different campaign for each segment — and each segment that branches out from it. All at once.
Patch data together

Patch data together to configure your lists.

Begin the process of communicating with shoppers to capture info like email and phone number — and pulling lists together with behavioral and product data that lives in different systems all across your org.
Anonymous lists

Don’t forget previous anonymous visits!

Those browse histories need to be pulled in and linked to a profile the moment your shopper provides their email or mobile number — or even opens an email on a new device.
Organize all your segments

Organize all your segments.

Got your static lists sorted? Load those into your ecommerce, email, and SMS tools. Build templates for capture modals, emails, and mobile messages. In a week or two you might even have them ready to go, if you’ve got the creative resources.
Start adding to the backlog

Start adding to the backlog.

Want to add a second touch to your abandoned cart trigger? Or launch a brand new trigger? Or test different creative? Put it on the backlog of IT requests, and wait another week or two.
Start planning out different campaigns

Start planning out your different campaigns.

Separate all your visitors into known and unknown, and your “knowns” into buyers and non-buyers. Prepare and deploy a different campaign for each segment — and each segment that branches out from it. All at once.
Patch data together

Patch data together to configure your lists.

Begin the process of communicating with shoppers to capture info like email and phone number — and pulling lists together with behavioral and product data that lives in different systems all across your org.
Anonymous lists

Don’t forget previous anonymous visits!

Those browse histories need to be pulled in and linked to a profile the moment your shopper provides their email or mobile number — or even opens an email on a new device.
Organize all your segments

Organize all your segments.

Got your static lists sorted? Load those into your ecommerce, email, and SMS tools. Build templates for capture modals, emails, and mobile messages. In a week or two you might even have them ready to go, if you’ve got the creative resources.
Start adding to the backlog

Start adding to the backlog.

Want to add a second touch to your abandoned cart trigger? Or launch a brand new trigger? Or test different creative? Put it on the backlog of IT requests, and wait another week or two.

You’re left with:

thumbs down  < 10% of shoppers identified
thumbs down  98% of traffic leaving without buying
thumbs down  a stagnant or shrinking subscriber list

Bluecore is built to capture conversions easily.

Start communicating with
100% of your shoppers — immediately.

Whether a shopper is anonymous, identified, active, or inactive, by tracking anonymous data across multiple devices and consolidating it for easy access within a point-and-click audience builder, you can communicate with everyone who comes to your site, the moment they land.

Communicate with 100% of shoppers

Connect all behavior to a single shopper.

The moment a shopper is identified, all of their past behavior and identifiers get automatically linked to one profile that you have full visibility into. Augment this data with any preferred identification partner — instead of playing the guessing game in a black box.

Connect behaviors to shoppers

Configure and scale triggers to drive revenue.

Integrate once, and automatically run a broad set of behavioral and product triggers using a retail-specific trigger library and template builder that puts all your retail data at your fingertips — all in your shopper’s favorite channel. Continuously configure triggers without endless IT requests.

Configure and scale triggers

The Bluecore result:

thumbs up  40% ↑ list growth
thumbs up  73% ↑ conversions
thumbs up  the ability to pivot on the fly, in minutes

Retailers that are bringing this to life.

City Furniture

City Furniture

With onsite triggers that automatically respond to anonymous behavior and preferences, the CITY Furniture team grew their overall audience base to convert shoppers quickly — seeing identification as a way to learn more about shoppers, rather than endlessly pursuing new subscribers.

Result:
330% ↑ identified shoppers | 58% ↑ opt-ins

Lane Bryant

Lane Bryant

The Lane Bryant team knew there was an opportunity to convert more of their site traffic. They quickly created dynamic site modals that considered anonymous and identified behavior to make recommendations and engage each shopper in the moment.

Result:
73% ↑ conversions | 41x ROI

Tommy Hilfiger

Tommy Hilfiger

Tommy Hilfiger went from 20 days to create one email template to just minutes to launch a suite of triggered emails, from new merchandise to abandoned cart to price drop, with dynamic recommendations when shoppers take action on site or when there’s an update to the product catalog.

Result:
14.2% conversion rate on post-purchase
17.9% conversion rate for abandoned cart

NOBULL

NOBULL

NOBULL automates triggers across email and site with 1:1 product recommendations. They use Bluecore’s category preference model and native understanding of product catalog for timely, relevant results like back-in-stock notifications — without manual work.

Result:
15.5% ↑ conversion rate for triggers
6.4% ↑ conversion rate overall

Start identifying and converting shoppers — fast.

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