Sephora Improves Data Activation & Accessibility with Bluecore

Explore what the future of digital marketing can look like for eCommerce brands that embrace modern technology, starting with the ESP.

How Bluecore helped Sephora increase loyalty and revenue and scale targeted campaigns by empowering the marketing team to activate data.

To get to the bottom of how retailers are using email, including the extent to which they have embraced personalized messaging and the effectiveness of those messages, Bluecore turned to the data. Here's what we learned.

eMarketer, Google & Bluecore discuss the CMO/CIO relationship in retail and whether or not they can achieve synergy between their respective organizations.

Finding the right ESP to grow your business can be a lot like trying to find Mr. Right, but everyone's perfect match is out there.

Introducing a new ESP? Here's everything your marketing team needs to know to launch a successful evaluation process and best prepare your organization for the change.