The Ultimate Guide to ESP Selection for the Modern Retail Marketer

eMarketer, Google & Bluecore discuss the CMO/CIO relationship in retail and whether or not they can achieve synergy between their respective organizations.

A measurement of leading enterprise class ESPs, including an analysis of the email marketing landscape, ESP selection criteria and ESP vendor offerings.

Finding the right ESP to grow your business can be a lot like trying to find Mr. Right, but everyone's perfect match is out there.

Introducing a new ESP? Here's everything your marketing team needs to know to launch a successful evaluation process and best prepare your organization for the change.

Five simple plays retail marketing teams can run today to charm and attract the best customers in the lead up to Valentine's Day.

A sampling of marketing campaigns launched by retailers that showcase the variety of ways to engage customers to create truly relevant shopping experiences.