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Bluecore Raises Series B Fundraising Round of $21 Million

By Bluecore Marketing

Today, Bluecore reached a significant milestone in our short history. As you may have read here or maybe over here, today we announced a Series B round of funding for $21 million that was led by Georgian Partners, with participation from previous investors including FirstMark Capital and Felicis Ventures.

Two and a half years ago our co-founders formed Bluecore (then known as TriggerMail) upon the premise that marketers needed easier ways to take instant and precise actions on large amounts of behavioral data.

It was just over a year ago that we closed our Series A round. At that time we were a mighty team of 15, hunkered down in the Stack Exchange offices (We miss their full-time chefs a great deal). A year later we are 63 people strong and were able to move into our own digs in the Lower East Side of Manhattan. Our people have grown at a considerable rate and so has our customer base. Bluecore entered 2015 with right around 50 partners. Today, we have more than 160 partners representing more than 180 brands.

And this leads us to the real opportunity in front of us. To put this financing to use for the benefit of our current and future partners by investing in the infrastructure and product road map that will become the cornerstone of future marketing stacks. (Note, we also wanted to invest in a Hot Tub for the office but our new controller said no. Feels short sighted to me.)

In summary, a huge thank you to those brands we’ve had to opportunity to work with in the last 2 years. And another thank you to the Bluecore employees for the long hours it took to get here.

Let’s raise a glass tomorrow night and recognize the accomplishment. But then, it’s back to work. We’re on a mission and the opportunity is now.

Bluecore Marketing

Bluecore Marketing