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Rethinking Retail: The Valentine’s Day Playbook

Don’t let the hugs, kisses and candy hearts fool you: Valentine’s Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentine’s Day, courting these shoppers is a match made in retail heaven.

75% of Valentine's Day shoppers are first-time buyers for retailers
33% of US consumers shop online for Valentine's Day

What can you do to guarantee consumers are infatuated with everything your brand has to offer? Start with these five simple plays you can run today to land the best customers as easily as if you had cupid’s arrow.