Rethinking Retail: The Mother's Day Playbook

Did you know Mother’s Day is the third largest retail holiday, with consumer spend falling only behind the holiday and back-to-school shopping seasons?

$23.6B

Total Mother's Day spending in 2017

58%

Increase in Mother's Day spending since 2007

To help you capitalize on the retail frenzy this May, we have four simple plays you can run today to nurture (and convert) customers in a way that would make any mom proud.

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