Halfway to Black Friday
Strategic holiday insights into identification, personalization, and shopper loyalty
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Retailers’ success during the holiday season hinges on their preparation during summer. While Black Friday Cyber Monday presents a prime opportunity to reward loyal customers and attract new shoppers, it is alarming that 74% of site visitors last year went unidentified by brands.
To surpass year-over-year comparisons and overcome challenges such as inflation and shifting buying trends, it’s critical that retailers prioritize the strategies that will most quickly yield revenue and repeat buyers in today’s climate. Drawing from shopper insights from our customer and partner community of retail experts, we have developed a comprehensive guide that serves as a strategic blueprint for achieving a successful BFCM. This guide equips retailers with the knowledge to maximize customer identification and seize every opportunity to move shoppers through the funnel and keep them buying, ultimately setting the stage for exceptional Black Friday trends that carry into the upcoming year.