Steve Madden keeps shoppers coming back for more with predictive intelligence
Steve Madden’s brand is synonymous with trend-setting style and individuality. To really celebrate their shoppers’ individuality, the Steve Madden team went beyond designing shoes that shoppers will love, with predictive campaigns that match each shopper with their perfect style, again and again.
Read Steve Madden’s story to discover how they:
- mobilize their retail data to increase conversion by 37% with category affinity campaigns
- make the most of their day by reducing campaign production time 87.5% with predictive campaigns available at a click
- bring shoppers back for more to boost their repeat buyer rate by 22%
CITY Furniture drives revenue by connecting store + digital
Founded in 1971, CITY Furniture went from waterbeds to whole home furniture and lifestyle designs in showrooms across Florida, in an evolution driven by the customer.
When the CITY Furniture team first started working with Bluecore, they had one core goal — maintain their promise of unmatched customer experiences and bring their regional showrooms to digital life with beautiful, customized lifestyle trends that catch every detail of their diverse product catalog for each individual shopper
See how the CITY Furniture team brought custom experiences to the digital world to:
- Connect every touchpoint from store to digital for an omnichannel experience that drives revenue.
- Seamlessly streamline millions of signals from identification to shopper behavior for predictive communications that get better and better.
- Increase conversion and loyalty with personalization — even for traditionally one-and-done categories.
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Lane Bryant leverages intelligent personalization
Discover how Bluecore helped Lane Bryant:
Increase onsite engagement, identification and conversion with personalized offers
Achieve as much as a 73% lift in conversions with intelligent modals that surface key messages and offers for a select group of site visitors according to onsite behavior and predicted affinities.
Introduce advanced, dynamic personalization onsite based on unique customer journeys
Optimize each shopper’s onsite experience to keep her engaged longer and increase the rate and velocity of conversions by creating a variety of personalized modals and automatically serving the one she is most likely to engage with based on her unique profile.
Create highly coordinated, customer-first experiences across channels
Deliver fluid experiences for shoppers across channels and increase efficiency for the marketing team by using a single platform to collect, combine and activate data for personalized campaigns.
Hammacher Schlemmer hones 1:1 personalization
Discover how Bluecore helped Hammacher Schlemmer:
Grow email revenue through intelligent 1:1 personalization
Achieve 16% year-over-year revenue growth in email by activating customer data through Bluecore to power intelligent and automated personalized campaigns at the individual level.
Expand reach and audience with a purposeful cross-channel strategy
Convert new customers and increase the efficiency of social media spend by making it easy to share intelligent audience data across channels and develop coordinated cross-channel campaigns.
Evo makes personalized marketing scalable
Moving From Batch and Blast to 1:1 Email Marketing
With Bluecore, evo has replaced one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products.
Scaling the Email Program and Results Without Scaling the Team
Bluecore has allowed evo to introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount.
Adding New Value for Shoppers and the Marketing Team
evo used Bluecore to launch a series of emails that proactively notify customers about changes to products with which they’ve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
Pendleton makes email marketing relevant across channels
Reach Niche Audiences Quickly and At Scale
With Bluecore, Pendleton can quickly and easily build dynamic triggered emails as well as targeted audience segments without any coding to power a personalized email marketing program.
Capture New Audiences and Staying Relevant
Bluecore Email Capture helps Pendleton bring new email subscribers into the fold. Bluecore’s powerful recommendation engine then helps Pendleton share relevant content with new subscribers.
Deliver Coordinated Customer-Centric Messaging Across Channels
Bluecore allows Pendleton to extend personalization across channels in a customer-centric way by syncing a variety of data into the Bluecore platform, building unique audiences and using those audiences on multiple channels.
Discount School Supply rethinks email marketing
Discover how Bluecore helps Discount School Supply easily match customers with products they need, introduce more efficient workflows, unearth actionable insights and consolidate its marketing stack.
Match Customers With Products They Need
With Bluecore, Discount School Supply can quickly and easily segment a diverse customer base of early childhood professionals to generate any audience in seconds and overlay product data for effective recommendations that aid in customers’ discovery process.
Introduce More Efficient Workflows
Bluecore removes steps from the data collection process to introduce more efficient and reliable processes for launching and maintaining marketing campaigns.
Unearth Actionable Insights
Bluecore provides access to complex data in a format that’s easy for marketers to understand and drill down into, eliminating the need to wait days for analysts to pull data — all without a spreadsheet in sight.
Consolidate the Marketing Stack
Discount School Supply uses Bluecore for all of its email marketing efforts, including creating unique customer profiles and segments, to deliver a more seamless experience for both the marketing team and customers.
Teleflora converts more shoppers with 1:1 campaigns
Bluecore helps Teleflora work more efficiently and create a personalized experience based on shopper behavior.
“Bluecore’s customer service is to die for. It’s one of the reasons I’ve implemented them so many times. Their team is smart, easy to work with, and all about customer success. Even when our request is crazy, they figure out a way to make it happen.”