Bluecore, delivering the next generation of data-driven marketing automation, today announced the closing of a $21 million Series B funding round led by Georgian Partners, with participation from previous investors including FirstMark Capital and Felicis Ventures. Bluecore’s marketing automation solution enables ecommerce marketers to take instant dynamic actions on terabytes of behavioral data. Bluecore’s current trigger based email marketing solution has been on the market for less than 24 months, and in that time has seen tremendous growth and expansion:

• Doubling ARR every six months
• 3x customer base growth in less than 10 months, now representing more than 180 top retail brands
• On track to generate more than $200 million in gross revenue on behalf of retail partners in 2015 alone
• 4x team growth in 12 months to more than 60 full-time employees

“Fundamentally, most components found in the enterprise marketing stack were never conceived to handle the behavioral data volumes customers produce nor the ways marketers need to leverage these insights,” said Fayez Mohamood, co-founder and CEO of Bluecore. “Georgian Partners’ focus around Applied Analytics and previous experience backing companies like Shopify, Tealium and FreshBooks will play a pivotal role in guiding our expansion plans in the coming years.”

Bluecore’s focus on scalable, pain-free integrations across channels and making behavioral data readily available to marketers is the foundation for the next generation marketing stack. This latest round of funding will support requests from existing customers to expand net-new marketing channels in ecommerce, such as display and mobile. In addition, Bluecore will expand internationally in 2016 and is projecting headcount to double in the next 12 months.

“Bluecore’s ability to drive deep 1:1 personalization and product recommendations in real time is very impressive,” said Justin LaFayette, managing partner of Georgian Partners. “Their use of applied analytics to drive actionable insights from their rich repository of product catalog data will continue to be a key differentiator.”

Bluecore enables ecommerce brands like Staples, Express and Cabelas to bypass hurdles around data latency and silos through a simple and scalable integration of the Bluecore marketing automation solution. The Bluecore data engine processes more than 100 terabytes of behavioral customer data in milliseconds, allowing marketers to segment audiences and trigger personalized communications on the fly. The Bluecore email product suite brings data automation to the full scope of email marketing programs, including Dynamic Lifecycle Emails like Post Purchase, traditional Abandonment emails like Cart and Search, Product Catalog notifications around New Merchandise and Out-Of-Stock, and lastly Live Segments for the automation and personalization of retailer’s large-volume proactive sends.

This Series B round will bring Bluecore’s total funding to $28.2 million since 2013. As part of this round, Justin LaFayette of Georgian Partners will join Bluecore’s board of directors.

ABOUT BLUECORE

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

ABOUT FIRSTMARK CAPITAL

FirstMark Capital is an early stage venture capital firm based in New York City. Our mission is to partner with exceptional entrepreneurs who are changing the world by solving meaningful problems. We have built a deeply engaged community among the extraordinary teams in our network to spread ideas and opportunities. We are privileged to work alongside the founders of remarkable businesses like Pinterest, Shopify, Riot Games, InVision, Tapad, NewsCred and dozens more. Visit us in New York City or online at firstmarkcap.com and @FirstMarkCap.

ABOUT GEORGIAN PARTNERS

Georgian Partners is a growth equity firm investing in expansion-stage enterprise software, Internet and information companies that are exploiting applied analytics: the convergence of cloud-based business solutions, data science, and broad information rights. Founded by successful entrepreneurs and technology executives, Georgian Partners leverages its global software expertise to be able to directly impact the success of companies. For more information, visit http://www.georgianpartners.com.