London | New York (September 27, 2018)—Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced the expansion of its International business with headquarters in London. The company’s International operations will be led by newly-appointed Vice President and General Manager, International, Mike Harris, who, in 2012, launched Monetate Europe and drove significant year-over-year growth for the subsequent five years. The London office brings Bluecore closer to its existing International customers —including the two Perry Ellis International brands, Original Penguin and Farah—and other extensions of existing global retail brands.
Bluecore’s international expansion is driven by demand for a solution that will help European and global retail brands increase revenue growth without the use of third-party consumer data or cookies. For brands that advertise and sell directly to European consumers, there is continued urgency to activate first-party customer data, enhance engagement with customers and build new audience targeting models.
Bluecore offers these retailers the ability to deploy personalised campaigns based on opt-in email identities, a deep understanding of how product and customer interactions predict shopper actions and shoppers’ onsite behaviors. Bluecore has demonstrated its command over first-party user data across its U.S. customer base, for which it currently manages more than 500 million unique customer IDs and a cumulative product set larger than Walmart and rivaled only by Amazon.
“Over the last four years, the Bluecore Retail Marketing Platform has provided value for global marketers in 65 countries,” said Rob Holland, COO of Bluecore. “Mike brings extensive EMEA experience to Bluecore. This will be invaluable to our rapid expansion outside of North America and will give us a strong foundation upon which to further support our existing European customers.”
“UK retailers have historically led the way in Europe when it comes to adopting innovative marketing and personalization technologies,” said Harris, who will report directly to Holland. “I’m very excited to be leading Bluecore’s launch in the UK, a market that understands the importance of using first-party data to drive personalized experiences”.
“Perry Ellis International has worked with Bluecore since 2014 across 6 of our lifestyle apparel brands. This partnership has significantly evolved our customers’ experience and enhanced our interaction with each individual shopper that comes to our brands’ e-commerce sites”, said Justin Roisman, Senior Manager, Digital Marketing of Perry Ellis International. “We look to Bluecore for more than technology; we consider them partners on campaign strategy. It will be valuable to have their team on the ground in the UK so we can further strengthen our relationship with our UK and EU consumers.”
News of Bluecore’s global expansion is yet another milestone for the company, who not even a month ago was listed #241 on the Inc. 500 and has grown 2002% in the last three years alone.
Bluecore is a retail marketing company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.
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