Getting Started with SMS Campaigns: Key Information

SMS campaigns consist of text messages sent by businesses to their customers. These messages go straight to each person’s phone, making SMS an incredibly direct form of marketing. And with an open rate of nearly 98%, the potential ROI per campaign is high. 

These messages can do everything from announcing an upcoming sale to delivering discount codes, links to products and more.

Want to learn more? Read on for a complete guide on SMS campaigns and how to create your very first one.

Why are SMS Campaigns Important?

Traditional marketing efforts, both online and off, rely on a fair amount of chance when it comes to getting target customers to even notice a business’ ads. SMS campaigns, on the other hand, go directly to your customers’ phones and offer the following key benefits:

How to Create an SMS Campaign

Thanks to automated text messaging software, SMS campaigns can be delivered using predictive data models to get the right message to the right person, every time. But before you begin delivering that message, you’ll want to start your SMS campaign marketing process with these crucial first steps:

1. Import phone numbers

Successful SMS campaigns hinge on a solid list of subscribers. Once you’ve gathered a reliable list of phone numbers — and their owners’ consent — you can import those contact names and numbers to your SMS campaign list. 

2. Segment your audience

Any marketing effort works best when the right message is delivered to the right person. Segment your audience according to behavioral or product triggers such as new customer welcome messages, new arrival notifications, push notifications about cart or product abandonment and so on.

3. Create workflows for your campaign

Streamline your SMS messaging process by creating workflows that incorporate messaging templates, cross-channel marketing coordination and more. The easier it is for you to create, edit and update your messages and messaging process, the more successful your SMS campaigns will be.

4. Determine your send times 

Send time and frequency are important to establish at the outset of your SMS campaign. Determining when to send texts — and how often — will depend on your knowledge of your customers’ preferences.

5. Preview and send

Though SMS messages may seem quick and easy, it’s important to do your due diligence with each message: Does the message provide the right value to the segment you’re sending it to? Do embedded links lead to the right page? Have you checked for spelling or grammatical mistakes? This should be your final checklist before you hit send.

8 Ideas to Create Impactful SMS Campaigns

Like any marketing effort, creating an impactful SMS campaign relies on providing value and delivering the right messages without being irrelevant, uninteresting, or otherwise ineffective.

Here are a few ways to consistently add value — and variety — to your SMS campaigns:

6 SMS Campaign Best Practices

Having access directly to your customers’ phones is a powerful marketing opportunity, which means there is an equally powerful responsibility not to misuse it. Ensure responsible marketing by putting these best practices into place:

SMS Campaigns Open a New Set of Doors for Marketers

SMS gives marketers an avenue to increase the identification of new shoppers with true cross-channel coordination. When done properly, an SMS campaign can connect brands with customers and reach them more effectively than email.

To get started, retailers need a technology platform that can power SMS campaigns the right way — based on real customer data. Once you have the technology required to deliver timely, personalized SMS messages at scale, you’ll be rewarded with greater engagement, loyalty and marketing ROI.