Personalization Software

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AI-Powered Retail Personalization Software

No two customers are the same – but many retailers target large groups of customers with identical messaging. The solution lies in a personalization engine designed for retailers.

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What is Personalization Software?

Personalization software allows marketers to target outreach, offerings and other marketing materials to a specific individual. These solutions flourish when they’re fed high-quality customer behavior and product data -- the exact kinds of data retailers produce every day. The best solutions barely require retail marketers to lift a finger. Simply set up the tool, build audiences and content, then deploy the campaign with the click of a button. When executed correctly, personalization reinforces customer loyalty and generates more revenue through relevant outreach.

How Bluecore Simplifies Personalization for Retailers

Unify Customer, Behavior and Product Data in Real Time

Retailers need to know who customers are, what they are doing and which products are most relevant to them. That’s why our personalization software automatically collects and analyzes customer, behavior and product data.

Surface Latent Customer Needs

An Intuitive Platform Designed for Retail Marketers

Many generalized platforms are designed to sell a few products to certain groups of people. Retailers need a platform meant to sell hundreds, or even thousands, of products to many customers.

Predictive AI for Retail

Deliver Consistent Multichannel Messaging

Retailers need to go wherever their shoppers are. Whether they’re checking their email, browsing social media or visiting your site, customers will receive a seamless experience across channels.

Intelligent Multi-Channel Automation

Use the Power of AI for Better Quality Outreach

AI helps retailers collect, analyze and use their data in increasingly impactful ways. Bluecore uses AI to provide personalized product recommendations, adaptive onsite experiences, predict customer behavior and more.

Unified Personalization Platform

Use Event-Based Triggers to Fuel Your Strategy

Event-based triggers help retailers react to certain activities immediately. Our personalization engine supports behavioral and merchandising triggers, helping you create and capitalize on consumer demand.

Provide 1:1 Personalization for Every Visitor
Use predictive affinity targeting to display the most relevant messages, extending onsite engagement and discovery.

Why is Retail Personalization So Challenging?

Did you know that 69% of retailers lack the technology required to deliver relevant personalization? This isn’t the fault of retail marketing teams. Most marketing technology simply isn’t designed to meet their needs.

Consequently, many retail teams are faced with problems that are difficult to resolve. If any of these difficulties sound familiar, it’s time to rethink your approach to retail personalization.

  • Collecting and analyzing data. Retailers create troves of data as a byproduct of day-to-day operations. However, most are not able to automatically collect that data and turn it into instantaneous insights. Retailers need a solution that can automate and act on those insights in real-time.
  • Creating a unified view of customer data. Much of a retailer’s data exists in silos and getting teams to share data manually is time consuming. Retailers need a personalization solution that unifies data from across the organization.
  • Enabling multichannel personalization. Retail technology often only focuses on one channel, causing each channel to operate at odds with the other. Retailers need a tool that personalizes outreach across channels and integrates with their other solutions.
  • Working with unintuitive platforms. Marketers shouldn’t need a PhD in data science to make the most of their technology. Your solution should be easy for your team to adopt and master.
Provide a higher quality customer experience by delivering consistent personalized experience over email and on-site.

Key Features of Bluecore’s Retail Personalization Engine

  • No-code Personalization – Personalizing outreach shouldn’t be difficult. Bluecore allows marketing teams to introduce personalized elements with a few clicks.
  • Visual Content Builder – See exactly what your target consumer will see before you hit send, simplifying campaign creation.
  • Personalization Performance Reporting – Compare your static campaigns against personalized campaigns, proving their value to stakeholders.
  • Send Time Optimization – Automatically send outreach when a particular customer is most likely to engage, right down to the minute.
  • Smart Campaigns – Use AI to automate your segmentation process and determine the best content, offers and product recommendations for each of your email subscribers.
  • Automated A/B Testing – Try new ideas easily using A/B testing with holdout groups as an automatic, opt-in process.
  • Easy Integration – Seamlessly syndicate your campaigns across social media platforms, or integrate Bluecore with other Martech solutions through an API integration.
Retailers need a tool that personalizes outreach across channels and integrates with their other solutions.

Retail Personalization Software FAQs

What is a Personalization Engine?

What is a Personalization Engine?

Personalization engines help retail businesses collect and contextualize customer, behavioral and product data to identify and deliver personalized user experiences. This software allows marketers to analyze customer behavior and create an experience based on the user's previous interactions, predicted intent and demographic data. These personalized user experiences are delivered across various touchpoints including websites, email, ads and SMS. Personalization engines lead to improved customer experiences and in turn increased sales and revenue.

What’s the Difference Between Customization and Personalization?

What’s the Difference Between Customization and Personalization?

The biggest difference between customization and personalization has to do with the users themselves. A personalization engine uses customer data, machine learning and predictive analytics to deliver users an experience based on not just their previous interactions but also their predicted intent. Customization on the other hand is driven by the user setting their own preferences and crafting an experience.

What Does Retail Personalization Software Do?

What Does Retail Personalization Software Do?

Retail personalization software gives marketers the ability to target messaging to specific individuals. This includes website content, email messaging, digital ads and even SMS. Personalization solutions rely on high-quality customer behavior and product data -- the exact kinds of data retailers produce every day to truly work. Personalization improves customer loyalty and drives revenue through relevant outreach including special offers, product recommendations and more.

What are Examples of Personalization in Retail?

What are Examples of Personalization in Retail?

Retail personalization software lets marketers create cohesive cross-channel campaigns based on preferred user touchpoints. For example, retailers can serve special sales, announcements or notifications to specific audience segments directly on the website or greet returning (identified) visitors with customized pop-ups that include product recommendations relevant to what they were shopping for previously. Email goes even further. Event-based triggers include things like abandonment messaging, inventory updates, new arrival alerts, replenishment reminders and much more. Personalization for retailers is endless and with the right solution in place, an easy way to drive revenue.

Ready to See Retail Personalization in Action?

Whether you’re looking to acquire or retain new customers, our retail personalization software can help. Don’t settle for a basic, enterprise-grade solution – get access to capabilities proven to drive success.

If you’d like to try Bluecore’s personalization software for yourself, simply fill out the form on the right.

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