What the Death of the Third-Party Cookie Really Means for Retail


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The DTC Collective is a community that brings together influential, global voices to realize the potential of digital retail. The group was founded in response to three force majeures that occurred in rapid succession: The onset of GDPR in Europe, the ongoing elimination of third-party cookies and the onset of coronavirus, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 online/offline shift in retail.

The founding members saw a need for a community coming together to do things differently, unlike anything of the past, in order to move into an all direct-to-consumer world and help actively shape the trajectory of the retail industry. Learn more about the group and meet the members here.

For our seventh executive form, twelve industry executives connected virtually to discuss how to prepare an all-first-party data strategy for short and long-term success.

Download the report to learn more about:

  • The impact of third-party cookies’ demise
  • How to lay the foundation for a permanent shift to first-party data
  • Why retention and LTV are key