Building a Customer-Centric Retail Business in a Digital First World

The DTC Collective is a community that brings together influential, global voices to realize the potential of digital retail. The group was founded in response to three force majeures that occurred in rapid succession: The onset of GDPR in Europe, the ongoing elimination of third-party cookies and the onset of coronavirus, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 online/offline shift in retail.

The founding members saw a need for a community coming together to do things differently, unlike anything of the past, in order to move into an all direct-to-consumer world and help actively shape the trajectory of the retail industry. Learn more about the group and meet the members here.

For our sixth executive form, ten industry executives connected virtually to discuss how to build customer-centric organizations through brand, data and AI. 

Download the report to learn more about:

• Why brand and eCommerce leaders must work together to drive customer experiences
• How data is actually a representation of your customers
• How to build powerful, thoughtful AI models that efficiently scale personalization