The Cost of an Unsubscribe
77%
of unsubscribes come from non buyers
70
average days from email sign up to unsubscribe
Typical characteristics of unsubscribers
The break down of unsubscribes among non, one-time and multi-time buyers and how this unsubscribe distribution compares to the distribution of email recipients.
Common behaviors surrounding unsubscribes
The average time from email sign up to unsubscribe and last purchase to unsubscribe, the average number of purchases customers make before unsubscribing and the distribution of unsubscribes across different types of emails.
The cost of an unsubscribe
The loss in revenue for each unsubscribe based on a retailer’s average order value as well as the associated soft costs that come with unsubscribes.
Five tips to decrease your unsubscribe rate
How to use the data you have around who unsubscribes and common unsubscribe behavior to decrease your unsubscribe rate – and therefore the total revenue hit you experience as a result.
Related Resources
The One-and-Done Buyer Problem
Data reveals that driving second purchases from one-time buyers presents enormous revenue potential. But doing so challenges retailers. Here's what it takes
Get Now
Data Insights & Strategy at Bluecore
Get an inside look at how retailers have partnered with Bluecore Data Insights & Strategy to turn their insights into cash cows, and how you can do the same.
Get Now
The Email Personalization Problem
Creating an effective personalized retail experience is all about marrying an intimate knowledge of your customers and your products. Here's how to do it.
Get Now