2020 Retail Email Benchmark Report
142%
Increase in revenue per email for retailers using personalized vs. static one-time sends
135%
Increase in conversions from one-time buyers for retailers who send 10+ personalized emails
Bluecore’s 2020 Retail Email Benchmark Report is based on data from March 2019 through February 2020. It establishes a series of benchmarks for 11 types of communications critical to driving eCommerce revenue including triggered emails and one-time sends, and it informs retailers of key areas of focus to ignite engagement. A reliable, long-term benchmark for retail marketers to measure their performance against, the time frame was specifically chosen to avoid any unusual activity due to COVID-19. Key findings include:
- With personalization now a requirement, retailers’ focus is shifting to how fast they can personalize their entire email program
- Cart size is a key indicator of retailers’ campaign success
- The long-term benefits of customer retention far outweigh those of customer acquisition
- There isn’t one end-all be-all type of email; high performing programs require a well-curated email mix
How do your campaigns measure up? Download the 2020 Retail Email Benchmark Report to find out.

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