The Ultimate Guide to ESP Selection for the Modern Retail Marketer
It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology.
This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including:
- Understanding the next generation of email marketing technology
- Determining when it’s time for a change
- Prioritizing value with a proof of concept
- Approaching the ESP selection process
- Securing buy-in for the change
- Building a successful retail marketing program around your new ESP
- Creating a foundation for long term success
