Unlocking Customer Movement: The Power of The Bluecore Globe
Hard truth: 84% of customers are one-time purchasers. It’s clear that many retailers are challenged in how to create more active buyers in their customer file, with only 6% of new buyers “surviving” after three years with a brand.
Bluecore’s concept of customer movement – an approach to retail marketing that shifts focus from traditional channel-led strategies to a customer-centric model was designed to shift the tides and help retailers more effectively grow their active customer file.
The Bluecore Globe visualizes this transformation, illustrating how retailers can deploy hundreds of signal-based messages to increase reach, relevance, and purchase frequency. By tapping into real-time product catalog data and transparent identification methods, businesses can capture high-quality shopper signals that drive 1:1 customer experiences.
Key components of this approach include:
- Identity recognition: Improving reach through advanced capture and real-time recognition of customer IDs
- Signal-based messaging: Automating and scaling relevant messages based on customer behavior and preferences through retail-specific AI models
- Customer analytics: Analyzing new customer segments to uncover growth opportunities
By embracing this customer-led approach, retailers can engage 80-100% of their customer file, compared to just 20% with traditional methods, using the Bluecore Globe and its universe of shopper signals to create hyper-relevant messaging across channels.
And… it works. Retailers adopting customer movement are seeing up to a 23% increase in repeat buyers and a 73% boost in conversions. Interested to learn more about how to engage more of your customer file to drive performance? Schedule a time to chat with Bluecore’s Retail Strategy team.