Use predictive signals to create compelling personalized experiences
Create targeted online shopping experiences and deliver a personalized journey for different customer segments, delivering +40% growth in identification and +73% lift in conversion.
Bluecore Site™ CaptureCreate personalized campaigns for anonymous and known site visitors, all within the Bluecore UI, with the ability to target your Bluecore Audiences onsite.
Email Capture: Create email capture campaigns to collect emails when visitors land on your site and offer them discounts or exclusive content when they input their emails.
Abandonment Prevention: Create exit prevention and cart abandonment campaigns to help retain customers as they attempt to leave your site and encourage them to complete their purchases.
Personalized Onsite Messaging: Create messaging campaigns to serve special sales, announcements, notifications and news. Layer in Bluecore Audiences to personalize the message/offer for different audience groups based on their affinities and other known attributes.
Product Recommendations in Pop-up: Greet returning (identified) visitors with customized pop-ups that include product recommendations relevant to what they were shopping for previously or what Bluecore affinity audience they fall into.
Capabilities to power ecommerce campaigns include:
- Campaign management UI
- Visual Template Editor design
- Pop-up modals
- In-line widgets
- Banners and slide-ins
- Unique coupon integration
- A/B testing
- Custom HTML
- Spin to win
- Mobile and desktop designs
- Real-time ESP integrations
Consistent personalized experiences across email and site in order to provide a higher quality customer experience across the two channels.
Target Any Bluecore Audience OnsitePersonalize product recommendations and messaging based on each site visitor’s predicted affinities using Bluecore’s Predictive Audiences to increase purchases and conversion rates.
Audiences available for use include:
- Product affinities
- Category affinities
- Discount preference
- Replenishment preference
- Lifecycle stages
- Active buyers
- At-risk buyers
- Lost buyers
- Customer value
- Predicted customer lifetime value
- Source channel
Display the most relevant message to extend onsite engagement and discovery through predictive affinity targeting.
Bluecore Site™ RecsHarness the data captured in Bluecore to serve your site visitors unique recommendations based on their predicted affinities like “next best product” and “next best category” to help improve product discovery and increase average order size.
Examples of personalized product recommendations include:
Product Discovery: Encourage site visitors to view more products and increase their likelihood to convert by showing additional products based on past and predicted interests
Cross-sell: Increase average order values and drive additional purchases by showing site visitors relevant products from adjacent categories
Upsell: Increase average order values by showing site visitors similar products at a higher price
Capabilities to power onsite product recommendations include:
- Custom designs
- Multiple attribution windows
- Content optimization, including multiple algorithms within one widget
- A/B testing
- Holdout groups
- Product recommendations
- Customer-to-Product recommendations
- Best sellers
See the Bluecore Platform in Action
Optimize your tech stack for digital-first retail with the only personalization platform purpose-built for the world’s fastest-growing eCommerce retailers. Whether you are looking to acquire and convert new customers or retain existing ones, Bluecore has a solution for you.
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