A customer acquisition and revenue-driving platform that retailers can use to grow their email lists by 40% and increase conversion on site by 73%.
Bluecore Site™ CaptureCreate personalized campaigns for anonymous and known site visitors, all within the Bluecore UI, with the ability to target your Bluecore Audiences onsite.
Email Capture: Create email capture campaigns to collect emails when visitors land on your site and offer them discounts or exclusive content when they input their emails.
Abandonment Prevention: Create exit prevention and cart abandonment campaigns to help retain customers as they attempt to leave your site and encourage them to complete their purchase.
Personalized Onsite Messaging: Create messaging campaigns to serve special sales, announcements, notifications and news. Layer in Bluecore Audiences to personalize the message/offer for different audience groups based on their affinities and other known attributes.
Product Recommendations in Pop-up: Greet returning (identified) visitors with customized pop-ups that include product recommendations relevant to what they were shopping for previously or what Bluecore affinity audience they fall into.
Capabilities to power ecommerce campaigns include:
- Campaign management UI
- Visual Template Editor design
- Pop-up modals
- In-line widgets
- Banners and slide-ins
- Custom HTML
- Spin to win
- Mobile and desktop designs
- Real-time ESP integrations
- A/B testing
- Unique coupon integration
- Product recommendations
- Customer-to-Product recommendations
- Best sellers
Consistent personalized experiences across email and site in order to provide a higher quality customer experience across the two channels.
Target Any Bluecore Audience OnsitePersonalize product recommendations and messaging based on each site visitor’s predicted affinities using Bluecore’s Predictive Audiences to increase purchases and conversion rates.
Audiences available for use include:
- Product affinities
- Category affinities
- Discount preference
- Replenishment preference
- Lifecycle stages
- Active buyers
- At-risk buyers
- Lost buyers
- Customer value
- Predicted customer lifetime value
- Source channel
Display the most relevant message to extend onsite engagement and discovery through predictive affinity targeting.
Onsite Product RecommendationsHarness the data captured in Bluecore to serve your site visitors unique recommendations based on their predicted affinities like “next best product” and “next best category” to help improve product discovery and increase average order size.
Examples of personalized product recommendations include:
Product Discovery: Encourage site visitors to view more products and increase their likelihood to convert by showing additional products based on past and predicted interests
Cross-sell: Increase average order values and drive additional purchases by showing site visitors relevant products from adjacent categories
Upsell: Increase average order values by showing site visitors similar products at a higher price
Capabilities to power onsite product recommendations include:
- Custom designs
- Multiple attribution windows
- Content optimization, including multiple algorithms within one widget
- A/B testing
- Holdout groups