Unleashing the Power of Consumer Data in Retail
83%
of marketers need new tools to help them get insights from data faster
55%
of marketers need an easier way to extend personalization across channels
As consumers’ habits and expectations change, retailers need to shift their marketing strategies in order to improve customer acquisition and retention. Key takeaways from our findings include:
The customer journey increasingly takes place online
Retailers need revolutionary strategies for digital, mobile and social engagement in order to accommodate changing customer behaviors.
Consumers expect messaging that addresses their individual needs
Retailers need better technologies to help them understand customers and put that knowledge to work to deliver more personalized, relevant messaging.
Building customer relationships requires centralized data
With customer data coming from multiple channels, both online and offline, retailers need to invest in technology that helps centralize this data in order to get a complete view of customers.

Related Resources

The Email Personalization Problem
Creating an effective personalized retail experience is all about marrying an intimate knowledge of your customers and your products. Here's how to do it.
Get Now
The One-and-Done Buyer Problem
Data reveals that driving second purchases from one-time buyers presents enormous revenue potential. But doing so challenges retailers. Here's what it takes
Get Now
The Cost of an Unsubscribe
Unsubscribes spell trouble for marketers, but just how much? Data from 400 retailers quantifies the cost of an unsubscribe and reveals common patterns.
Get Now