The Ultimate Guide to ESP Selection for the Modern Retail Marketer
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology.
This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including:
- Understanding the next generation of email marketing technology
- Determining when it’s time for a change
- Prioritizing value with a proof of concept
- Approaching the ESP selection process
- Securing buy-in for the change
- Building a successful retail marketing program around your new ESP
- Creating a foundation for long term success
