Tommy Hilfiger Case Study
27.03%
Average Open Rate
17.9%
Cart Abandonment Conversion Rate
A/B testing and Optimization
A/B testing and optimization were a top priority for Tommy Hilfiger. Working with Bluecore, they tested dozens of variables and discovered best practices that have raised the performance of their entire email program.
Over 300,000 Triggered Emails
Since May 2014, Tommy Hilfiger has sent over 300,000 triggered emails with an average open rate of 27.03% and average conversion rate of 6.53%.
"We always look for vendors that are easy to work with and able to optimize our program on the fly. Bluecore checks both boxes."

Related Resources

Sephora Improves Data Activation & Accessibility with Bluecore
How Bluecore helped Sephora increase loyalty and revenue and scale targeted campaigns by empowering the marketing team to activate data.
Get Now
Pendleton Makes Email Marketing Relevant with Bluecore
Bluecore helps Pendleton reach niche audiences quickly, capture and stay relevant with new audiences and deliver coordinated messaging across channels.
Get Now
evo Makes Email Marketing Scalable with Bluecore
How Bluecore helped evo introduce 1:1 email marketing, scale its email program and results without scaling its team and add new value for shoppers.
Get Now