Tommy Hilfiger Case Study
Average Open Rate
Cart Abandonment Conversion Rate
A/B testing and Optimization
A/B testing and optimization were a top priority for Tommy Hilfiger. Working with Bluecore, they tested dozens of variables and discovered best practices that have raised the performance of their entire email program.
Over 300,000 Triggered Emails
Since May 2014, Tommy Hilfiger has sent over 300,000 triggered emails with an average open rate of 27.03% and average conversion rate of 6.53%.
"We always look for vendors that are easy to work with and able to optimize our program on the fly. Bluecore checks both boxes."
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