Personalized Marketing Lookbook
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See how email design, messages and offers change when differentiating audiences based on factors like:
- Affinity: Cart abandonment, new arrivals, best sellers and product category nurture emails from from apparel, footwear and beauty retailers that target customers differently based on product and discount affinity.
- Lifecycle Stage: New arrivals and cart abandonment emails from footwear and jewelry retailers that target customers differently based on their status as active, at-risk, lost or non buyers.
- Lifetime Value & Loyalty: Nurture and price decrease emails from from apparel and footwear retailers that target customers differently based on their predicted customer lifetime value and loyalty program status.
- Likelihood to Take Action: New arrivals and browse abandonment campaigns from apparel retailers that target customers differently based on their predicted likelihood to take actions like open, click on or unsubscribe from emails.
