Summer 2018 Lookbook

Review a sampling of personalized marketing campaigns launched by retailers that showcase how to think about audiences differently to create more relevant customer experiences.

See how email design, messages and offers change when differentiating audiences based on factors like:

Affinity

Cart abandonment, new arrivals, best sellers and product category nurture emails from from apparel, footwear and beauty retailers that target customers differently based on product and discount affinity.

Lifecycle Stage

New arrivals and cart abandonment emails from footwear and jewelry retailers that target customers differently based on their status as active, at-risk, lost or non buyers.

Lifetime Value & Loyalty

Nurture and price decrease emails from from apparel and footwear retailers that target customers differently based on their predicted customer lifetime value and loyalty program status.

Likelihood to Take Action

New arrivals and browse abandonment campaigns from apparel retailers that target customers differently based on their predicted likelihood to take actions like open, click on or unsubscribe from emails.

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