Steve Madden keeps shoppers coming back for more with predictive intelligence

steve madden

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Steve Madden’s brand is synonymous with trend-setting style and individuality. To really celebrate their shoppers’ individuality, the Steve Madden team went beyond designing shoes that shoppers will love, with predictive campaigns that match each shopper with their perfect style, again and again.

Read Steve Madden’s story to discover how they:

  • mobilize their retail data to increase conversion by 37% with category affinity campaigns
  • make the most of their day by reducing campaign production time 87.5% with predictive campaigns available at a click
  • bring shoppers back for more to boost their repeat buyer rate by 22%