Sephora Improves Data Activation & Accessibility
Increase in revenue per client using Bluecore "Next Best Category" model
Increase in conversions per clients using Bluecore "Next Best Category" model
Discover how Bluecore helped Sephora:
Increase loyalty and revenue through targeted “Next Best Category” campaign
Sephora partnered with Bluecore’s Data Insights team to increase client loyalty and lifetime value by launching a highly targeted, data-based campaign designed to turn single category shoppers into multi-category shoppers.
Scale targeted campaigns by empowering the marketing team to activate data
With Bluecore, Sephora’s digital marketing team gained real-time access to data and the ability to activate that data to execute, test and optimize digital marketing campaigns on their own.