Retail Executives Discuss the New Role of Stores and Human Connection in a Digitally Dominant Environment

The DTC Collective is a community that brings together influential, global voices to realize the potential of digital retail. The group was founded in response to three force majeures that occurred in rapid succession: The onset of GDPR in Europe, the ongoing elimination of third-party cookies and the onset of COVID-19, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 online/offline shift in retail. 

The founding members saw a need for a community coming together to do things differently, unlike anything of the past, in order to move into an all direct-to-consumer world and help actively shape the trajectory of the retail industry. Learn more about the group and meet the members here. 

For our third executive forum, 11 industry executives connected virtually to discuss the new role of the store as brands like Nike and Microsoft reconfigure brick and mortar spaces into immersive experience centers. Download the report to learn more about:

• Store opportunities created by today’s digitally dominant environment
• The best approaches for creating a connection with customers
• How various retailers are reconsidering stores and prioritizing the customer and community above all else