Rethinking Retail: The Prime Day Playbook

In 2015, Amazon Prime Day was born. What started out as a day of deals to celebrate 20 years of Amazon quickly turned into an annual shopping holiday with sales surpassing Black Friday and Cyber Monday. As Amazon rakes in the sales every July, retailers of all kinds are left wondering what to do in response.

67%

Of Amazon shoppers compared prices on other retailers' sites during Prime Day

41%

Of Prime Day shoppers made a purchase in the consumer electronics category

To help you stay top of mind with consumers (and even drive some additional revenue of your own) during Amazon’s retail bonanza, we have five simple plays you can run today to prime shoppers to stay loyal to your brand.

Prime Day Cover

Related Resources

Seasonal Retail Advice
Amazon Prime Day Preview (1)

Prime Day by the Numbers: Amazon Isn’t the Only Winner

When it comes to Prime Day, Amazon most certainly owns the day. But data reveals that other retailers do have a shot. Here's what you need to know.

Get Now
Retail Data & Trends
Amazon Report Image (2)

A New Path for Retail: Co-Existing with the Force of Amazon

Take a look behind Amazon's shot to the top, the retail industry's response and Bluecore's advice on how retailers can succeed in an Amazon-dominated world.

Get Now
Retail Data & Trends
The Amazon Effect

The Amazon Effect

Faced with Amazon's rocket-fueled shot to the top, how are retailers responding? And what can they do to chart a path forward in an Amazon-dominated world?

Get Now