Rethinking Retail: The Prime Day Playbook

In 2015, Amazon Prime Day was born. What started out as a day of deals to celebrate 20 years of Amazon quickly turned into an annual shopping holiday with sales surpassing Black Friday and Cyber Monday. As Amazon rakes in the sales every July, retailers of all kinds are left wondering what to do in response.

20%

Of products discounted by Amazon were available for less from other retailers

26%

Of Prime Day shoppers made a purchase in the consumer electronics category

To help you stay top of mind with consumers (and even drive some additional revenue of your own) during Amazon’s retail bonanza, we have five simple plays you can run today to prime shoppers to stay loyal to your brand.

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