Rethinking Retail: The Health & Beauty Playbook

Health and beauty retailers have an outstanding opportunity to create long-lasting relationships with online shoppers by getting those customers into a regular buying routine and capitalizing on each and every site visit they make.


Portion of first-time health & beauty shoppers who do not make a second purchase


Average days to second purchase for health & beauty shoppers

Success in eCommerce marketing for health and beauty retailers is all about providing relevant and timely communications that feature the brands and products individual shoppers love. Start with these four simple plays to facilitate product discovery and increase customer lifetime value.

Health & Beauty Cover (1)

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