Rethinking Retail: The Health & Beauty Playbook

Health and beauty retailers have an outstanding opportunity to create long-lasting relationships with online shoppers by getting those customers into a regular buying routine and capitalizing on each and every site visit they make.

83%

Portion of first-time health & beauty shoppers who do not make a second purchase

39

Average days to second purchase for health & beauty shoppers

Success in eCommerce marketing for health and beauty retailers is all about providing relevant and timely communications that feature the brands and products individual shoppers love. Start with these four simple plays to facilitate product discovery and increase customer lifetime value.

Health & Beauty Cover (1)

Related Resources

Retail Data & Trends
Stay Active

The Email Personalization Problem

Creating an effective personalized retail experience is all about marrying an intimate knowledge of your customers and your products. Here's how to do it.

Get Now
Retail Data & Trends
Second Purchase eBook Image

The One-and-Done Buyer Problem

Data reveals that driving second purchases from one-time buyers presents enormous revenue potential. But doing so challenges retailers. Here's what it takes

Get Now
Retail Data & Trends
Unsubscribe eBook Image

The Cost of an Unsubscribe

Unsubscribes spell trouble for marketers, but just how much? Data from 400 retailers quantifies the cost of an unsubscribe and reveals common patterns.

Get Now