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Rethinking Retail: The Facebook Playbook

Current status of advertising on Facebook for most retailers? It’s complicated. But it’s finally time to change that relationship status once and for all.

50%

Increase in click-through rates for retailers that use website-based triggers for Facebook recommendations

33%

Increase in ROAS for retailers that target customers with Facebook Dynamic Product Ads

Facebook has proven itself a powerful channel for retail advertising, but it's also a competitive and expensive channel. So how you can stay ahead of the pack and increase ROAS on Facebook? Start with these five simple plays you can run today to make your customer relationships Facebook official.

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