Rethinking Retail: The Second Purchase Playbook

The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen.


Of apparel customers fall into the one-time buyer bucket for any given retailer


Potential revenue from converting 5% of one-time buyers

To help you cross the chasm from first purchase to second purchase, we have five simple plays you can run today to make sure one-time buyers don’t become only-time buyers.

Second Purchase Cover

Related Resources

Retail Data & Trends
Second Purchase eBook Image

The One-and-Done Buyer Problem

Data reveals that driving second purchases from one-time buyers presents enormous revenue potential. But doing so challenges retailers. Here's what it takes

Get Now
Retail Data & Trends
Unsubscribe eBook Image

The Cost of an Unsubscribe

Unsubscribes spell trouble for marketers, but just how much? Data from 400 retailers quantifies the cost of an unsubscribe and reveals common patterns.

Get Now
Retail Data & Trends

Data Insights & Strategy at Bluecore

Get an inside look at how retailers have partnered with Bluecore Data Insights & Strategy to turn their insights into cash cows, and how you can do the same.

Get Now