Rethinking Retail: The Second Purchase Playbook

The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen.

80%

Of apparel customers fall into the one-time buyer bucket for any given retailer

$550K

Potential revenue from converting 5% of one-time buyers

To help you cross the chasm from first purchase to second purchase, we have five simple plays you can run today to make sure one-time buyers don’t become only-time buyers.

Second Purchase Cover

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