Rethinking Retail: The Home Goods Playbook

Success in eCommerce marketing for home goods retailers is all about understanding the various phases through which customers go in their path to purchase and communicating with individual shoppers accordingly.

18

Average number of times home goods shoppers browse the same product before even adding it to their cart

9%

Average number of first-time home goods buyers who will make a second purchase within a year

What does it take to create a relevant experience for home goods shoppers that keeps them engaged and coming back? Start with these four simple plays you can run today to improve product discovery and increase repurchase rates.

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