Rethinking Retail: The Holiday Playbook

Did you know that nearly 20% of annual retail sales come from November and December alone? The holiday shopping season has always been a retail juggernaut, and the stakes only get higher every year.

$691.9B

Retail sales during the 2017 holiday season

50-80%

Holiday purchases that come from first-time buyers

What can you do to light up your sales this holiday season? Start with these six simple plays you can run today to present your customers with the best offers and products at every stage of the long shopping season.

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