Rethinking Retail: The Dads & Grads Playbook

It’s easy to think of June as the calm before the retail storm of the back to school season, but spending on dads and grads is no joke.

$21.1B

Total Father's Day and graduation spend in 2017

54%

Increase in Father's Day and graduation spend since 2010

To help you knock it out of the park this June, we have five simple plays you can run today to drive more revenue and increase stickiness with shoppers.

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