Rethinking Retail: The Back-to-School Playbook
$27.6B
Total spending on back-to-school shopping in 2018
47%
Consumers who plan to do back-to-school shopping three weeks to one month before school starts
It’s time to study up on your customers’ shopping behavior and create relevant experiences that drive revenue. Start with these five simple plays you can run today to ace this enormous retail opportunity.

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