Rethinking Retail: The Back-to-School Playbook

Don't let the seemingly slow pace of the summer months mislead you: Come July and August, consumers are prepared to open their wallets for a back-to-school shopping spree. In fact, consumer spend during the back-to-school shopping season falls second only to spend during the holiday season.

$29.5B

Total spending on back-to-school in 2017

8%

Increase in back-to-school spend over 2016

It's time to study up on your customers' shopping behavior and create relevant experiences that drive revenue. Start with these five simple plays you can run today to ace this enormous retail opportunity.

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