Rethinking Retail: The Back-to-School Playbook
Don't let the seemingly slow pace of the summer months mislead you: Come July and August, consumers are prepared to open their wallets for a back-to-school shopping spree. In fact, consumer spend during the back-to-school shopping season falls second only to spend during the holiday season.
$29.5B
Total spending on back-to-school in 2017
8%
Increase in back-to-school spend over 2016
