The Retail Marketing Tech Stack Guide
We’ve entered a new era of retail — one that is more global, ultra-competitive and digitally fluid than ever before — and this shift has created a new sense of urgency around digital transformation.
In fact, we are now in an “innovation race” of sorts, and the retailers that invest in digitally-first, agile technology early will be best positioned to endure and even thrive in the face of whatever happens next.
This guide, co-authored by Bluecore, Google and True Fit, is designed to help retailers introduce the necessary marketing technology to compete effectively in the modern retail environment. To do so, it explores:
- Why having technology built for retail is so important when using AI-driven solutions to solve for specific outcomes, like turning shoppers into lifetime customers
- How to build your retail martech stack and effectively use that technology to achieve key goals, including critical characteristics of modern retail martech, four technology must-haves and tips to measure value
- What outcomes to expect from introducing these types of best of breed solutions, including improved data activation and scaled personalization, featuring case studies from Sephora, Hammacher Schlemmer and ASICS
- How to get started on making this type of change in your organization sooner rather than later
Retailers now have more opportunities than ever to engage and retain shoppers, but fierce competition and heightened consumer expectations leave little room for error.Get Now
Retail executives discuss the best approaches for driving digital growth and building the foundation for a digital-first environment.Get Now