The Realities of the Digital-First Holiday and the Makings of Next Year’s Retail Regeneration

The DTC Collective is a community that brings together influential, global voices to realize the potential of digital retail. The group was founded in response to three force majeures that occurred in rapid succession: The onset of GDPR in Europe, the ongoing elimination of third-party cookies and the onset of coronavirus, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 online/offline shift in retail. 

The founding members saw a need for a community coming together to do things differently, unlike anything of the past, in order to move into an all direct-to-consumer world and help actively shape the trajectory of the retail industry. Learn more about the group and meet the members here

For our fourth executive form, 11 industry executives connected virtually to discuss regeneration: The re-architecting of organizations, investments and technology, with the goal of capturing the seemingly endless opportunities of the digital-first world with an imperative to redefine the purpose of traditional channels. Download the report to learn more about:

  • What retail executives are most optimistic about for 2021
  • Strategies for your own brand’s regeneration 
  • The role of marketing in regeneration