Raconteur Personalisation Report: Why digital native brands don’t own D2C
5:1
Average ROI on channel spend for D2C strategies
30%
Annual growth in customer lifetime value for D2C strategies
Yet it is not just digitally native brands that own D2C. Established high street brands, such as Nike, Sephora, Timberland and Under Armour, are also D2C champions, harnessing the latest technology to offer a one-to-one customer experience.
Key findings include:
- Direct-to-consumer (D2C) is a strategy, not a type of brand
- High-growth expectations of digital native brands have made personalisation an imperative for all brands
- D2C champions are harnessing the latest tech with the ability to Observe, Decide, Act upon data to offer a one-to-one experience
- The latest tech harnesses retail-specific AI to drive business outcomes quickly with less effort

Related Resources

The Email Personalization Problem
Creating an effective personalized retail experience is all about marrying an intimate knowledge of your customers and your products. Here's how to do it.
Get Now
Sephora Improves Data Activation & Accessibility
Sephora empowers their marketing team to act on data and create campaigns that introduce shoppers to new health and beauty categories to increase loyalty and revenue.
Get Now
The Ultimate Guide to ESP Selection for the Modern Retail Marketer
Introducing a new ESP? Here's everything your marketing team needs to know to launch a successful evaluation process and best prepare your organization for the change.
Get Now