Raconteur Personalisation Report: Why digital native brands don’t own D2C

So-called direct-to-consumer (D2C) brands, such as Warby Parker, Casper and Made.com, have changed the retail landscape, increasing pressure on traditional retailers to be agile and customer centric, and offer a personalised experience.


Average ROI on channel spend for D2C strategies


Annual growth in customer lifetime value for D2C strategies

Yet it is not just digitally native brands that own D2C. Established high street brands, such as Nike, Sephora, Timberland and Under Armour, are also D2C champions, harnessing the latest technology to offer a one-to-one customer experience.

Key findings include:

  • Direct-to-consumer (D2C) is a strategy, not a type of brand
  • High-growth expectations of digital native brands have made personalisation an imperative for all brands
  • D2C champions are harnessing the latest tech with the ability to Observe, Decide, Act upon data to offer a one-to-one experience
  • The latest tech harnesses retail-specific AI to drive business outcomes quickly with less effort
Raconteur Resource Image

Related Resources

Retail Data & Trends
Stay Active

The Email Personalization Problem

Creating an effective personalized retail experience is all about marrying an intimate knowledge of your customers and your products. Here's how to do it.

Get Now
Case Studies
Sephora cover image

Sephora Improves Data Activation & Accessibility with Bluecore

How Bluecore helped Sephora increase loyalty and revenue and scale targeted campaigns by empowering the marketing team to activate data.

Get Now
Retail Data & Trends
break up with your esp website preview image

The Ultimate Guide to ESP Selection for the Modern Retail Marketer

Introducing a new ESP? Here's everything your marketing team needs to know to launch a successful evaluation process and best prepare your organization for the change.

Get Now