Retail Executives Explore How New Shopper Behaviors Will Influence The Digital-First Holiday Season

The DTC Collective is a community that brings together influential, global voices to realize the potential of digital retail. The group was founded in response to three force majeures that occurred in rapid succession: The onset of GDPR in Europe, the ongoing elimination of third-party cookies and the onset of COVID-19, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 online/offline shift in retail. 

The founding members saw a need for a community coming together to do things differently, unlike anything of the past, in order to move into an all direct-to-consumer world and help actively shape the trajectory of the retail industry. Learn more about the group and meet the members here. 

For our second executive forum,  twelve industry executives virtually connected to discuss how holiday planning will shift in light of unpredictable store strategies and a mass migration to digital shopping channels. Download the report to learn more about:

• The best approaches for driving digital growth right now
• How to build the foundation for a digital-first environment