Lane Bryant Consolidates Intelligent Personalization with Bluecore to Increase Revenue & Efficiency

"We’ve seen great success with Bluecore as an audience creation and activation platform for email and paid media campaigns, so extending that to our eCommerce site felt like a natural progression. It just makes sense to have one platform driving all those interactions."

73%

Lift in conversions for personalized exit intent compared to holdout group

41x

Year one return on investment in Bluecore Site™

Discover how Bluecore helped Lane Bryant:

Increase onsite engagement, identification and conversion with personalized offers

Achieve as much as a 73% lift in conversions with intelligent modals that surface key messages and offers for a select group of site visitors according to onsite behavior and predicted affinities.

Introduce advanced, dynamic personalization onsite based on unique customer journeys

Optimize each shopper’s onsite experience to keep her engaged longer and increase the rate and velocity of conversions by creating a variety of personalized modals and automatically serving the one she is most likely to engage with based on her unique profile.

Create highly coordinated, customer-first experiences across channels

Deliver fluid experiences for shoppers across channels and increase efficiency for the marketing team by using a single platform to collect, combine and activate data for personalized campaigns.

lane bryant bluecore intelligent onsite personalization

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