Jockey Increases Return on Ad Spend Through Predictive Audiences with Bluecore Advertise™ and Criteo

“Working with Bluecore and Criteo has improved pretty much every aspect of our advertising campaigns. I was surprised how quickly our performance turned around once we started working with them. We started seeing improvements in a matter of weeks, not the months I had expected.”

37%

year-over-year increase in return on ad spend

30%

year-over-year increase in program revenue

Bluecore’s native integration and partnership with Criteo enabled the Jockey team to seamlessly extend their targeting capabilities for key customers in display advertising by pairing first-party data and dynamic AI-powered audiences. This allowed them to not only reach new customers but to re-engage existing customers by predicting what each shopper wants to see next.

See how Jockey was able to unlock the power of first-party data and centralize audience targeting across owned and earned channels to:

  • Increase return on ad spend by 37% year-over-year
  • Increase return on ad spend by 109% within 2 months
  • Increase conversion rate by 36%

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criteo jockey bluecore case study

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