Independent Research: Align Technology, Data & Your Organization to Deliver Customer Value

Forrester surveyed 307 retail martech decision-makers in marketing, analytics and IT roles in the US and Europe. The study found that only 12% feel very confident in their personalization capabilities but 85% believe that reducing time spent on data management would positively impact their ability to improve customer experience.


believe their current marketing technology helps create or increase customer value


see better customer loyalty as a benefit of improving their ability to personalize experiences

Get the full study to:

  • Identify how your brand can deliver high-value customer experiences that drive revenue and keep customers for life
  • Discover how silos between marketing and IT are affecting your bottom line results
  • Detect if your tech stack is holding you back and how to fix it
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