Independent Research: Align Technology, Data & Your Organization to Deliver Customer Value

Forrester surveyed 307 retail martech decision-makers in marketing, analytics and IT roles in the US and Europe. The study found that only 12% feel very confident in their personalization capabilities but 85% believe that reducing time spent on data management would positively impact their ability to improve customer experience.

15%

believe their current marketing technology helps create or increase customer value

62%

see better customer loyalty as a benefit of improving their ability to personalize experiences

Get the full study to:

  • Identify how your brand can deliver high-value customer experiences that drive revenue and keep customers for life
  • Discover how silos between marketing and IT are affecting your bottom line results
  • Detect if your tech stack is holding you back and how to fix it
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