Independent Research: Align Technology, Data & Your Organization to Deliver Customer Value
Forrester surveyed 307 retail martech decision-makers in marketing, analytics and IT roles in the US and Europe. The study found that only 12% feel very confident in their personalization capabilities but 85% believe that reducing time spent on data management would positively impact their ability to improve customer experience.
Get the full study to:
- Identify how your brand can deliver high-value customer experiences that drive revenue and keep customers for life
- Discover how silos between marketing and IT are affecting your bottom line results
- Detect if your tech stack is holding you back and how to fix it