The Email Personalization Problem
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start.
Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products.
Discover what that takes, including…
- Why product discovery sits at the center of personalized retail
- How to harness product data for retail personalization
- What truly relevant retail experiences look like
- The power of delivering Retail Relevance
- The technology behind effective Retail Relevance
- How to remove common technology roadblocks to achieving Retail Relevance