The Ecommerce Retention Opportunity: Converting Retail’s One-and-Done Buyer
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74% of a retailer’s customers are one-and-done buyers
The one-and-done buyer is kind of a menace, and they plague nearly every retailer — but maybe they aren’t such a problem after all. Maybe they’re an opportunity in disguise. Think of the second purchase as your door to lifetime value- it only starts there.
Tackling your one-and-done buyer problem starts with understanding the revenue opportunity waiting with your one-and-done buyers.
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