The eCommerce Retention Opportunity: Converting Retail’s One-and-Done Buyer
of a retailer's customers are one-and-done buyers
of a typical retailer's revenue sits with already active customers
In the eCommerce Retention Opportunity eBook:
Meet the one-and-done buyer
Tackling your one-and-done buyer problem starts with understanding the revenue opportunity waiting with your one-and-done buyers. See just how valuable these buyers are for your company.
Explore the 3 keys to the second purchase gateway
Think of the second purchase as your door to lifetime value — it only starts there. Explore the keys that enable repeat purchases and features of technology that you need to drive that value to keep building on that second-purchase success.
Discover 4 pathways to building lifetime value
Building your retention strategy should start with understanding that you’re orchestrating a journey for customers, so it never really ends. With touchpoints to each next purchase, learn more about retention strategies that keep relevant shopper experiences at the center.
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How Bluecore helped Lane Bryant create highly coordinated experiences across channels and increase onsite engagement, identification and conversion through personalized journeys and offers.Get Now