The eCommerce Retention Opportunity: Converting Retail’s One-and-Done Buyer

This is not an introduction we really want to make. The truth is, the one-and-done buyer is kind of a menace, and they plague nearly every retailer — but maybe they aren’t such a problem after all. Maybe they’re an opportunity in disguise.

74%

of a retailer's customers are one-and-done buyers

70%

of a typical retailer's revenue sits with already active customers

In the eCommerce Retention Opportunity eBook:

Meet the one-and-done buyer  

Tackling your one-and-done buyer problem starts with understanding the revenue opportunity waiting with your one-and-done buyers. See just how valuable these buyers are for your company.

Explore the 3 keys to the second purchase gateway

Think of the second purchase as your door to lifetime value — it only starts there. Explore the keys that enable repeat purchases and features of technology that you need to drive that value to keep building on that second-purchase success.

Discover 4 pathways to building lifetime value

Building your retention strategy should start with understanding that you’re orchestrating a journey for customers, so it never really ends. With touchpoints to each next purchase, learn more about retention strategies that keep relevant shopper experiences at the center.

Fill out the form to get The eCommerce Retention Opportunity eBook

ecommerce retention opportunity

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