Bluecore for VPs of eCommerce
For VPs of eCommerce, the name of the game is customer-centric marketing. But realizing this goal is easier said than done, what with a lack of unified data and limited visibility into cross-channel performance. It's time to change that though, and Bluecore is here to help.
Discover how Bluecore can help you:
Increase Engagement Throughout the Customer Journey
Help your entire marketing team gain a better understanding of customers, including their lifecycle stage and product preferences, and capitalize on various opportunities to communicate with them in a personalized way.
Launch Customer-Centric Campaigns
Ingest data from multiple channels to enable your team to work across channel silos and make decisions about how to target customers based on their individual preferences. Then build and launch campaigns accordingly.
Easily Capture Data on Marketing Performance
Gain instant access to analytics around send volumes, active campaigns and aggregated metrics across all marketing campaigns.
Better Understand Your Target Audience
View information like purchase data, past site activity, predicted customer lifetime value and more in order to better understand your customers.