• Affinity: Cart abandonment, new arrivals, best sellers and product category nurture emails from from apparel, footwear and beauty retailers that target customers differently based on product and discount affinity.
• Lifecycle Stage: New arrivals and cart abandonment emails from footwear and jewelry retailers that target customers differently based on their status as active, at-risk, lost or non buyers.
• Lifetime Value & Loyalty: Nurture and price decrease emails from from apparel and footwear retailers that target customers differently based on their predicted customer lifetime value and loyalty program status.
• Likelihood to Take Action: New arrivals and browse abandonment campaigns from apparel retailers that target customers differently based on their predicted likelihood to take actions like open, click on or unsubscribe from emails.

Today’s marketers need to engage proactively

While reacting to customers’ buying and browsing behaviors with triggered emails is critical to a marketing program’s success, it is equally as important to proactively anticipate customers’ needs as well. Proactive engagement enhances your brand’s competitive edge by keeping you top of mind and creating a quick and clear path to purchase for your audience.

Personalized proactive engagement isn’t easy

This type of marketing engagement, however, isn’t easy. It requires marketers to combine and execute based on a cluster of customer analytics, on-site behavior and product catalog semantics. As a result, proactive email marketing usually takes the form of batch-and-blast sends that contain one-size-fits-all content. This leaves your customers feeling “”spammed”” and likely to unsubscribe, which eliminates them from your email marketing funnel all together.

Bluecore pairs the power of personalization with an ease of execution

At Bluecore, we don’t believe your blast sends have to be this way. We bring the power of personalization to these emails with an approach that makes data easy for marketers to manipulate and execute against on the fly. With our software, each customer receives a unique email that’s personalized to his or her buying and browsing behavior, and subsequently, your program’s revenue per email (RPE) increases with each send. Bluecore empowers you, the marketer, with the ability to segment audiences and the flexibility to either broadcast widely or specifically. Then, you can leverage customized, dynamic product recommendations to create highly relevant and personalized message to foster increased customer engagement. While performance may vary depending on campaign setup and goals, marketers using Bluecore have seen, on average, a 3x lift on RPE compared to batch-and-blast sends.

Email is the critical digital touchpoint for establishing a strong relationship between customers and a brand. That’s where Bluecore steps in, ensuring interactions between the two parties become more personal as they get to know each other. Emails dynamically display related products to consider based off of a customer’s live browsing behavior and purchase history.

Abandonment Emails

Understanding the products your customers browse, search for and almost purchase is merely a starting point. Drive conversions using these behaviors to trigger a curated email with product recommendations just hours after a customer leaves your site. They’ll be at checkout faster than you can say “You forgot something in your cart!”

Product Notifications

New products arrive. Prices drop. Inventory runs out. These catalog changes happen daily on eCommerce websites. If marketers are waiting for in-house merchandisers to pass this information along, they’ve waited too long. Bluecore product notification emails are sent seconds after catalogs change, based on marketer preferences around timing and prioritization.